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Simpson Associates transforms raw data into actionable insights that drive positive change. Our Microsoft data expertise, our specialist sector knowledge, plus our innovative and trusted advice and guidance are just some of the reasons clients choose to work with us. Our mission is to help purpose-led organisations from within the public and private sectors to harness data as a lever for change and enable them to realise business value more quickly. We provide the full range of services to support organisations on their data transformation journey. From advisory support and data strategy, to developing Data & AI solutions, right through to providing a range of managed services. We are a Microsoft Solutions Partner, holding Specialisations in AI Platform on Microsoft Azure, Analytics on Microsoft Azure, Data Warehouse Migration to Microsoft Azure and Migrate Enterprise Applications to Microsoft Azure, as well as holding Solutions Partner designations in Data & AI (Azure); Digital & App Innovation (Azure); Infrastructure (Azure) and Security. But it's not just about the badges. We are proud to be recognised as the winner of the 2024 Microsoft Community Response Partner of the Year award, reflecting our dedication to using technology for positive change. We are also a Databricks partner, and an IBM Gold Partner, specialising in Cognos Analytics and Planning Analytics. With offices in York and Sheffield, and a team based throughout the UK – we champion creativity, innovation and collaboration in the workplace. The Role As a Level 2 Senior Data Consultant, you will act as a trusted advisor for key Managed Services clients, owning relationships and leading on complex incidents. You will mentor junior colleagues, provide technical leadership, and ensure proactive management of client environments. This role combines advanced technical expertise with strong leadership and communication skills to deliver seamless service and long-term value. Key Responsibilities • Act as primary contact and trusted advisor for key Managed Services clients., • Lead resolution of complex, multi-system and mission-critical issues., • Proactively manage support contracts, anticipating client peak periods, change governance and escalations. Work with Service Delivery Management to pro-actively work internally and with Client to provide world class Service., • Perform advanced monitoring, maintenance, and health checks; identify and manage risks within the managed service contracts., • Produce and maintain comprehensive documentation to support client-wide knowledge sharing., • Mentor and support Microsoft Consultants, developing their troubleshooting and communication skills. Acting as a technical escalation point as required., • Identify optimisation opportunities, upgrades, and best practice improvements within the Managed Services client., • Work closely with Consulting and Delivery teams to ensure smooth project handovers., • Support internal teams when needed and contribute to the knowledge base and process improvement., • Communicate clearly during major incidents, planned maintenance, or service changes., • Manage utilisation and provide accurate reporting on support, by maintaining your understanding of the key elements of client contracts as they relate to your responsibilities, and work with the client and internal teams to establish commercial cover for requests which fall outside of contractual entitlements. Skills and Attributes Required • Strong working expertise across: T-SQL, Azure SQL, Synapse Serverless DB, Data Factory/Synapse Pipelines, SSIS/SSAS/SSRS, Power BI, Databricks, Python, .NET, Microsoft Purview, Microsoft Fabric., • Experience operating as part of a Service Integrator., • Skilled at managing solutions across hybrid on-prem and cloud environments., • Deep understanding of Data Warehousing principles, DR/HA concepts, patching and installation strategies., • Ability to foresee possible trouble points and define mitigation strategies., • Provides technical guidance to others and assists with capacity, scaling, and cost management. Professional Skills • Rapid absorption of complex technical and organisational information., • Ability to evaluate multiple solution paths and consider long-term impacts., • Strong leadership in troubleshooting situations., • Excellent interpersonal skills to build trust and credibility with clients., • Clear and confident communication, both written and verbal, across technical and non-technical audiences., • Empathy and patience when guiding junior colleagues and supporting clients under pressure., • Resilience and adaptability in high-stakes, fast-paced environments., • Collaborative mindset, fostering teamwork and knowledge sharing across departments., • Strategic thinking with a focus on continuous improvement and innovation., • ITIL4 Foundation., • Project management certification (Prince2, Agile, or equivalent) Advantageous Qualifications and Skills • Terraform, Bicep, Git, DevOps, Azure IaaS/PaaS., • Experience with automation and infrastructure-as-code practices., • Familiarity with modern DevOps pipelines and CI/CD approaches. Simpson Associates reserves the right to close the recruitment process at any time.

Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry's most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions. Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases. At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients' lives, advancing medicine, and supporting one another in these pursuits. Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law. The primary purpose of this role is to contribute to cross functional efforts focused on applying the ImmTAX® platform or other modalities to the development of novel treatments for chronic infections, including HIV and HBV and EBV-associated diseases. The team is involved in multiple stages of the drug discovery and development process, from target discovery all the way to clinical trials. Examples of key preclinical research are published in Yang H et al., Mol Ther. 2016; 24,11; Fergusson J et al., Hepatology 2020; 72,5; Wallace Z et al., Mol Ther 2024; 32, 678. The postholder will plan, design and execute experimental investigations to support the advancement of the Company pipeline, processes and technology capabilities, with guidance from their manager, ensuring that project goals are met within time and budget constraints. They will be expected to demonstrate technical proficiency, rigour in assessing their own data and that of others, scientific creativity and independent thought. This position requires participation and presentation of results at internal meetings, sharing information learned at external scientific meetings and establishing productive relationships with colleagues across Research and other departments. Key Responsibilities: • With instruction and guidance from manager - plan, design, and execute assignments to meet project goals within defined timeframes, • Execute experiments to address key scientific questions and enable project progression, utilizing range of molecular and cellular techniques including some of the following: NextGen sequencing, DD-PCR, qPCR, cell culture, flow cytometry, ELISpots, ELISAs,, • Some work will be conducted in a containment level 3 (CL3 facility) and will require handling of human viruses, • Analyse data, interpret results, and make recommendations, • Proactively expand scientific/technical knowledge in relevant fields including HIV/HBV/EBV related disease biology and drug development through review of scientific literature/ conference updates, peer to peer mentoring, and attendance at seminars/conferences in line with company strategy, • Work effectively in a matrixed team structure and as part of cross functional teams, • Participate and present results at internal meetings, • Establish relationships and possible collaborations within and outside of the company Education, Experience and Knowledge: Essential Qualifications: • PhD in molecular biology, cell biology, genomics, virology, immunology, or related discipline and 0-2 years related experience, • Alternatively, a BSc or MSc with significant work experience in relevant scientific areas Preferred Qualifications: • Knowledge/expertise of Immunology/HIV/HBV/EBV, • Flow cytometry, ELISAs, ELISpots, • Viral integration site analysis

We are looking for an innovative and forward-thinking Marketing Technology Manager to lead the development and delivery of our marketing technology (MarTech) strategy. This is an exciting opportunity to shape how technology, data and digital innovation drive marketing performance within a complex and purpose-led organisation. You will play a central role in enabling smarter, more personalised engagement with prospective students and stakeholders. About the role Reporting to the Deputy Marketing, Brand and Digital, you will define and deliver a MarTech roadmap that underpins our marketing strategy—enhancing lead generation, improving conversion and transforming the applicant experience. Working across Marketing, Web, Insight, IT and Student Recruitment teams, you will act as the organisation’s subject matter expert on marketing technology—identifying, implementing and optimising tools and platforms that support integrated, insight-led campaigns. This is a hands-on role where you will balance strategic thinking with practical delivery, working within a focused budget to maximise impact and efficiency. You will: • Develop and own the MarTech roadmap, identifying tools and platforms to support automation, analytics, social listening and AI-driven optimisation, • Act as a specialist in emerging technologies (including generative AI and marketing automation), ensuring we stay ahead of digital trends, • Lead the evaluation, selection and integration of marketing technologies in collaboration with IT, data and procurement teams, • Implement systems that support student recruitment marketing and enhance the end-to-end user journey, • Establish best practice and deliver training to enable teams to fully utilise marketing technologies, • Work with insight and web teams to develop dashboards, reporting and performance monitoring tools, • Manage licences, suppliers and compliance requirements You will be a technically savvy marketing professional with a passion for innovation, data and digital transformation. You will bring: • Proven experience of testing, implementing and optimising marketing technologies, • Experience managing multiple projects and priorities in a complex environment, • A proactive, solutions-focused approach to problem-solving and decision-making, • Strong understanding of marketing automation, analytics and digital platforms, • The ability to influence stakeholders and build credibility across technical and non-technical audiences, • Strong organisational skills, with the ability to manage budgets, timelines and competing priorities, • Excellent communication and presentation skills What's in it for you? • Competitive salary - and excellent pension scheme, • An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!, • Flexible working - we support a culture of flexible and agile working to help you find the right balance, • The Perks! - MySalford, our online employee portal offers a wide range of lifestyle benefits and discounts

Opportunity Overview Salford Business School is inviting applications from outstanding academic professionals to join our growing community as a Lecturer in Financial Technology (Fin Tech). The successful candidate will be expected to teach modules related to SQL, Power BI and financial programming using Python or Java, as well as advanced topics such as corporate finance, digital assets, blockchain development, algorithmic trading, or portfolio management. We particularly welcome candidates with research interests and a record of quality publications in quantitative finance, financial biodiversity, digital asset ecosystems, or related areas of financial technology. Key Responsibilities • Design and deliver a range of teaching materials and modules, as well as setting, marking and assessing work, • Supervise student projects, including, where appropriate, PGT, field trips and placements, • Extend, transform and apply knowledge acquired from scholarship to learning, research and where appropriate external activities, • Work with colleagues from across our School to share best practice knowledge and find opportunities to collaborate to enhance the student experience Salford Business School is home to a vibrant and diverse international community of students, academics, industry partners, policymakers, and an extensive global alumni network. We are committed to redefining the role of business and management education by advancing interdisciplinary thinking, fostering entrepreneurial approaches, and cultivating meaningful collaborations across sectors. Through industry partnerships, knowledge-transfer activities, international exchanges, research collaborations, and community engagement, the School plays a central role in shaping the future of business and society. This is an exciting time to join Salford Business School, as we implement our strategy to become the UK's leading business school for sustainability. Our mission is to turn cutting-edge knowledge into real-world impact, enriching ambitious students and advancing collaborative research with industry, public sector and social enterprise partners, so that together we co-create a greener, more inclusive economy. Please find attached ___ What's in it for you? • Competitive salary - and excellent pension scheme, • An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!, • Professional development - we offer a comprehensive package of training and development opportunities to help you achieve your full potential, • Our community - there's a real sense of belonging here at Salford. We value diversity, in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students' lives, • Sustainable Salford - we have a commitment to be Net Zero by 2038 and embed sustainability in all aspects of university life., • Team Salford - join us here in Salford and be part of one of the UK's fastest growing universities

Reporting to the Director of Marketing Services you will be the Groups central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitio

Technical Business Analyst Permanent Full time Leek Wootton £48,894.00 - £54,879.00 ( Market Supplement) Those on the redeployment register will be given prior consideration. We are looking for a dynamic and proactive Technical Business Analyst to join our busy Change Development team. The main purpose of the role is to undertake robust research and analysis to identify new and innovative business capabilities and approaches for performing business activities across Warwickshire Police Influence the design of business processes and systems to achieve maximum benefits of improved performance and cost reduction. Provide process and requirements based artefacts and support a wide range of new and amended software solutions and services in accordance with enterprise and system architectures and standards to meet defined business needs. Main Responsibilities: • To take responsibility for understanding strategic business requirements and aims, collecting and interpreting data from research studies, pilot trials, undertaking gap analysis and delivering analysis and recommendations with the aim of maximising the efficiencies gained from business analysis resources., • Assessing and recommending the feasibility of opportunities where new and existing technologies can be used to improve business efficiency, service performance and reduce costs., • To build and maintain relationships with the Managed Service Provider and other stakeholders to ensure collaboration and the contribution of all relevant stakeholders is maximised., • Establish an understanding of business aims and attain the support of key stakeholders to business proposals, and sign off for business cases, specifically for the re-use of existing technical capability to support new business functions in order to reduce costs., • Influence and advise the force, suppliers and senior staff/ officers in order to achieve the best possible alignment between programmes/projects and both force and Transformation / Digital strategies, targeting delivery of improved performance and reduced cost., • Recommend business functions and processes for investigation and analysis based on business knowledge and understanding of business performance., • Influence business approach to change by identifying and quantifying business benefits and benefit realisation at the earliest point in programmes, to maximise the return on investment, and assess the risk, cost and benefits of any change proposals., • Provide analysis and documentation of business and/or user requirements, which will determine the functionality required by the force, including the facilitation of workshops and meetings., • Effectively communicate requirements facilitating communication between vendors or third parties and the force, identifying possible conflicts between the vendor/third party and user requirements in order to advise senior staff/officers and ensuring that deliverables meet the requirements., • Leading the business to re-engineer business processes and the planned deliverables, developing and publishing agreed documentation to a high standard., • Seek and raise the positive profile of the Department in all matters through influencing, negotiation and conflict resolution. Influence senior stakeholders to maintain focus on agreed business objectives and deliverables to ensure that the overall business and Digital /Transformation strategy is delivered within the desired time frame., • Reduce the overall cost base of the delivery of the service and seek value for money services at all times. To be commercially astute on design, perpetually focussed on the 'service vs cost’ balance and take personal ownership, fully understanding and acting upon situations that require the pursuit of purpose over process. Please see the attached role profile for the required knowledge, skills, and experience.

We are excited to offer an exceptional opportunity to a Group Digital Marketing Manager. Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life. Our expanding portfolio of UK based attractions includes: ITV’s Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King’s Close on Edinburgh’s Royal Mile, York’s Chocolate Story, Eden Camp in Malton, Oxford Castle and Prison, GreenWood Family Park and Spinnaker Tower in Portsmouth. Please note that we are unable to offer sponsorship for this role; applicants must have the right to work in the UK. The Role Reporting to the Director of Marketing Services you will be the Group’s central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme — including the recent rollout of new websites, an upgraded ticket‑checkout process and the implementation of a new CRM system — where you will play a key role in driving the digital function forward with further enhancements and innovations. You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels. Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results. The Ideal Candidate You will be a commercially driven, hands‑on digital marketer with strong B2C experience and a passion for performance. You’ll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth. You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential. Ultimately, we’re looking for a proactive problem solver who is both strategic and detail‑focused, and always looking for ways to test, learn, and improve performance. What we offer In return, we offer a highly competitive salary and an excellent benefits package including: The opportunity to purchase additional leave Company pension Birthday leave Employee discount Wellness programmes Free health cash plan Income protection Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions. A full Job Description can be downloaded from the Continuum Attractions website. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team

You will not only need a proven ability to develop client strategies in support of complex integrated digital communications programmes for a range of UK and global clients, but you’ll also be focused on winning the business in the first place, taking the lead in developing a new business strategy

You will leverage your expertise in analytics, employ advanced tools like Python and R, and create compelling narratives that influence market strategy.

The role entails developing efficient strategies for digital and traditional channels, managing campaign delivery, and mentoring junior team members. The ideal candidate possesses strong strategic thinking, digital expertise, and excellent organizational skills.

This role is designed for a specialist who thrives on solving high‑stakes business challenges and is dedicated to the craft of digital strategy. Authoritative knowledge of cross‑channel dynamics and advanced measurement techniques across digital media, data, and creative to prove the commercial

A leading digital consultancy in Greater London seeks a candidate for its Business Advisory Team.

A leading marketing consultancy in the UK is seeking an Associate Director - Digital to drive multi-channel digital strategies within the financial services industry. The ideal candidate will have extensive experience in integrated agency environments and a proven ability to lead digital programmes

Ideal candidates will have experience in digital communication plans and stay current with trends. A corporate communications agency in the Greater London area is seeking a Digital Strategist. This role focuses on researching and analyzing client needs, developing actionable recommendations, and mea

A global professional services firm in Greater London is seeking an experienced professional in Trade Compliance.The role involves leading client relationships, mentoring team members, and developing technology strategies for trade compliance initiatives.The ideal candidate will possess strong exper

Candidates should have strong experience in Digital Workspaces, be proactive in seeking digital transformation opportunities, and provide architecture governance. This role involves designing IT architecture for significant digital transformations, collaborating with colleagues and stakeholders to s

In this senior, hands-on role, you will shape connected commerce programmes and guide clients through digital transformation, focusing on market impact.

A leading consulting firm in the UK is seeking a Digital Advisory/Strategy Consultant (Manager/Principal) to enhance their Digital Advisory capabilities. This role will involve leading transformation efforts, providing technology strategy expertise, and mentoring junior consultants. Ideal candidates

At least 5+ years of experience in either Data & AI Strategy or Technology Consulting roles. Experience working with clients and helping them with use case mapping, value case and strategy implementation for Data & AI capabilities.

A leading consultancy firm in Greater London is seeking a talented individual to manage client projects and provide strategic insights through data analysis.You will be responsible for building strong client relationships, analyzing key consumer trends, and delivering actionable recommendations.The

A dynamic consultancy firm in Greater London is seeking a Digital Strategy Analyst/Consultant to engage in consulting projects across various subjects including strategy, marketing, and digitization. Candidates should have a bachelor's or master's degree in a relevant field, strong data analysis and

Key responsibilities include leading digital solutions, managing multi-million pound budgets, and mentoring delivery professionals.

Incubeta is seeking a Digital Experience Director who will act as a senior strategic leader, working closely with clients to shape and deliver integrated digital experience strategies that drive measurable business outcomes. Additional responsibilities include account growth and innovative solutions

A leading global media agency in London is looking for a Social Strategy Director to shape and define social-first strategies for high-profile clients.

A leading global financial services firm is seeking a Senior Vice President for its Digital Assets Product Strategy & Commercialisation team in London. The ideal candidate should possess extensive experience in product management within financial services and a deep understanding of digital assets.

Principle HR is seeking a Senior Digital Marketing Enablement Lead for a 12-month hybrid contract in Greater London. This critical position focuses on driving digital marketing education and using advertising solutions to enhance advertiser capabilities across EMEA. The ideal candidate will have ove

Applicants should have over 5 years of experience in digital marketing and possess strong project management and networking skills. Havas Media Group Spain SAU is seeking a skilled digital marketing professional to join our team in Greater London. In this pivotal role, you will manage and collaborat

An inclusive culture and a positive work environment await the right candidate, who will have the opportunity to shape digital retail strategies in a global context.

As a Senior S2P Digital Solutions Delivery and Strategy Lead, you will drive the end-to-end design and deployment of S2P capabilities across the enterprise, considering the digital vision and roadmap for S2SE from ideation and solution design through verification, rollout and operational enablement.

A leading digital marketing agency in London is seeking a Strategic Planner (B2B Digital Marketing) to drive impactful strategies and lead client projects. This role requires 4-5 years of relevant experience, a digital-native mindset, and strong analytical skills.

The role involves advising on digital strategy for a major client in the education sector and requires strong organizational skills and the ability to manage multiple stakeholders.

This role involves driving P&L management, optimizing commercial investments, and spearheading digital transformation within the finance function.

A global financial services firm is seeking an experienced Product Manager within the EMEA Digital Product team in Greater London. This role involves innovating product offerings and managing the product lifecycle of digital solutions aimed at enhancing cash management and payments services. Candida

A leading digital real estate platform in the United Kingdom is seeking experienced Board Members to support strategic growth and enhance institutional relationships. This governance-level role focuses on strategic oversight rather than operational responsibilities, aiming to position the company ef

As Senior Strategist, you’ll lead the development of digital and social strategy – providing the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. Complete fluency in the digital and social ecosphere. Must be knowledgeable of tr

Candidates should have strong expertise in Digital & Technology Strategy, data analytics tools like Power BI, and solid communication skills. A leading consulting firm in Greater London seeks an experienced Digital Advisory Consulting Manager specializing in various industries. The role involves lea

MARKS&SPENCER is seeking a Head of Digital Marketing to oversee the strategy for Fashion, Home & Beauty. This role requires proven leadership of digital marketing teams and managing high-value budgets.

Publicisgroupe is seeking a Digital Lead to drive the digital agenda within the entertainment and connectivity sectors. This senior role requires expertise in digital strategy and the ability to build strong client relationships.

Deep understanding of digital assets and markets (tokenization, digital cash, crypto, collateral). Senior Vice President – Digital Assets Product Strategy & Commercialisation. We’re seeking a future team member for the role of Digital Assets Product Strategy & Commercialisation to join our Produ

This role will be responsible for building and executing end-to-end digital strategy, optimising site performance, scaling revenue, and driving customer acquisition and retention. The Business Development and Digital Strategy Manager will oversee the full Direct-to-Consumer business across e-commerc

A leading social media platform is seeking a Head of Global Digital Channels to oversee the strategy for their primary marketing channels.

A leading global advisory firm is seeking a Digital Communications Director to lead and enhance their digital strategy. The ideal candidate will have significant experience in digital communications, a track record of profitability in campaigns, and the ability to mentor junior team members. This po

Police Digital Service is seeking a Data Manager for a Fixed Term role starting at £50,000 annually.

In this role, you will take ownership of e-commerce strategy, managing online trading performance and digital marketing efforts.

Gatwick Airport Limited is hiring a Communications and Content Design Manager to drive the overall digital and design strategy.

A prominent digital archiving organization is hiring for a temporary Digital Archivist to enhance archival accessibility for British International Research Institutes. The role involves designing a metadata system, collaborating with experts to establish a digital asset management strategy, and ensu

The EMEA Digital Product Team is a dynamic and diverse group responsible for the product strategy, market expansion, development, commercialization, and local regulations of digital channel products across the region. As a Product Manager within the EMEA Digital Product team, you play an integral ro

Digital strategy and transformation leadership: Develop and lead a multi-year digital transformation strategy aligned with global marketing goals, growth priorities, and go-to-market plans. Channel strategy and governance: Define and lead the global digital channel strategy across all channels (emai