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Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. We are later life lending experts, with a market leading specialism in equity release. We offer later life lending advice and solutions to help homeowners across the UK unlock a better retirement by accessing some of the wealth tied up in their properties. Or as we like to say, retirement finances, unlocked. Our portfolio of brands comprises of Key (the Adviser) More2Life (the Lender) and Air (Adviser software service).We're looking for an experienced Marketing CRM & Analytics Manager to join our B2B Marketing team on a 12-month fixed-term contract.This is a strategically focused role responsible for defining and delivering our CRM, audience engagement and marketing analytics strategy. You'll create a clear roadmap for how CRM, data and marketing automation can be used to better understand, segment, engage and nurture adviser audiences, supporting our wider acquisition, engagement and growth objectives.Working closely with Marketing, Sales, Product, Change and Data teams, you'll develop adviser journey strategies, lead segmentation and personalisation initiatives, and identify opportunities to improve performance through data led marketing. You'll play a key role in embedding enhanced marketing analytics capabilities, translating insight into commercially focused recommendations that drive business performance.This role would suit someone with strong CRM strategy experience, a passion for lifecycle marketing and analytics, and a proven track record of delivering CRM programmes within a B2B financial services or regulated environment.Main role & responsibilitiesDefine and own the CRM strategy, customer engagement strategy and CRM roadmap for adviser marketing activity.Develop and implement lifecycle marketing strategies that support acquisition, engagement, retention and nurture objectives.Design and optimise adviser journey strategies, ensuring communications are relevant, timely and aligned to business priorities.Lead segmentation and personalisation strategies to improve audience targeting and campaign effectiveness.Translate business objectives into clear CRM requirements and prioritised delivery plans.Partner with Sales, Product, Change and Data teams to deliver integrated CRM and marketing automation initiatives.Oversee campaign planning, execution, testing and optimisation, ensuring continuous improvement through data and insight.Establish measurement frameworks, KPIs and reporting to evaluate campaign effectiveness and customer engagement.Identify opportunities for CRM platform development and capability enhancement.Support the ongoing development of marketing analytics, ensuring insights are converted into actionable commercial recommendations.Champion best practice in data led marketing and adviser engagement within a regulated environment.Provide strategic guidance on CRM transformation initiatives and future capability requirements.Skills & experience we look forProven experience developing and delivering CRM strategy or customer engagement strategy within a B2B environment.Strong experience building and managing CRM roadmap development programmes.Experience creating segmentation and personalisation strategies that drive measurable business outcomes.Understanding of marketing automation platforms and automated nurture programmes.Experience using CRM and marketing analytics to deliver data-led marketing recommendations.Proven ability to establish measurement frameworks and optimise campaign performance.Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions.Experience delivering CRM transformation or CRM platform development initiatives.Knowledge of acquisition, engagement and nurture strategies across the customer lifecycle.Experience within B2B financial services or another regulated marketing environment would be highly advantageous.Strong analytical and commercial mindset with excellent communication and presentation skills.Most of all we look for people who display and work around the core values of our business:Ambitious - to break ground to help our customers enjoy a better retirement.Supportive - relationships are key to everything we do.Personal - going above and beyond to offer exceptional service.Integrity - honest, true and transparent in all of our relationships.Responsive - whatever the challenge we'll deliver the right result.Expert - experts in our field, our thirst for knowledge never stops.TPBN1_UKTJ

B2C Marketing Manager | Preston | Hybrid | £50,000-£55,000 A fast-growing, private equity-backed healthcare business is looking for a Marketing Manager to join its expanding marketing team. This is a patient-focused, digitally led role , responsible for driving awareness, acquisition and revenue from individuals choosing to access private healthcare, whether through private medical insurance or self-pay. The role You'll lead the development and delivery of the B2C marketing plan, creating high-performing digital campaigns that attract, convert and retain patients. Working across digital, CRM, content, partnerships and local market activity, you'll turn customer insight into measurable commercial growth and ensure the brand and value proposition are consistently communicated throughout the customer journey. Key responsibilities: Develop and execute the integrated B2C marketing plan. Lead digital acquisition campaigns across paid search, paid social, organic, email and other relevant channels. Drive patient acquisition, conversion, retention and revenue growth. Use CRM, segmentation and automation to improve engagement and conversion. Manage campaign budgets, agencies and external partners. Analyse campaign performance and continuously optimise activity against ROI and commercial targets. Develop local, partnership and referral opportunities to support growth. What we're looking for Strong experience in B2C campaign management. Proven experience delivering multi-channel digital acquisition campaigns. Strong understanding of customer journeys, conversion and performance marketing. Commercially minded, data-driven and confident working with marketing analytics. Experience managing budgets, agencies and external suppliers. Hands-on experience with CRM and marketing automation platforms, ideally HubSpot. Strong knowledge of Google Analytics and digital campaign reporting. Excellent project management and stakeholder skills. Experience in healthcare, private healthcare, financial services or another regulated/high-consideration sector would be advantageous. Experience using AI-enabled marketing and content tools is a plus. Package & location Preston - hybrid working, 3 days in the office £50,000-£55,000 Fast-growing, PE-backed healthcare business High-impact role with significant ownership of B2C growth If you're a digitally focused, commercially driven marketer who knows how to turn traffic into customers and campaigns into revenue, this is an opportunity worth exploring. TPBN1_UKTJ

Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. We are later life lending experts, with a market leading specialism in equity release. We offer later life lending advice and solutions to help homeowners across the UK unlock a better retirement by accessing some of the wealth tied up in their properties. Or as we like to say, retirement finances, unlocked. Our portfolio of brands comprises of Key (the Adviser) More2Life (the Lender) and Air (Adviser software service). We're looking for an experienced Marketing CRM & Analytics Manager to join our B2B Marketing team on a 12-month fixed-term contract. This is a strategically focused role responsible for defining and delivering our CRM, audience engagement and marketing analytics strategy. You'll create a clear roadmap for how CRM, data and marketing automation can be used to better understand, segment, engage and nurture adviser audiences, supporting our wider acquisition, engagement and growth objectives. Working closely with Marketing, Sales, Product, Change and Data teams, you'll develop adviser journey strategies, lead segmentation and personalisation initiatives, and identify opportunities to improve performance through data led marketing. You'll play a key role in embedding enhanced marketing analytics capabilities, translating insight into commercially focused recommendations that drive business performance. This role would suit someone with strong CRM strategy experience, a passion for lifecycle marketing and analytics, and a proven track record of delivering CRM programmes within a B2B financial services or regulated environment. Main role & responsibilities Define and own the CRM strategy, customer engagement strategy and CRM roadmap for adviser marketing activity. Develop and implement lifecycle marketing strategies that support acquisition, engagement, retention and nurture objectives. Design and optimise adviser journey strategies, ensuring communications are relevant, timely and aligned to business priorities. Lead segmentation and personalisation strategies to improve audience targeting and campaign effectiveness. Translate business objectives into clear CRM requirements and prioritised delivery plans. Partner with Sales, Product, Change and Data teams to deliver integrated CRM and marketing automation initiatives. Oversee campaign planning, execution, testing and optimisation, ensuring continuous improvement through data and insight. Establish measurement frameworks, KPIs and reporting to evaluate campaign effectiveness and customer engagement. Identify opportunities for CRM platform development and capability enhancement. Support the ongoing development of marketing analytics, ensuring insights are converted into actionable commercial recommendations. Champion best practice in data led marketing and adviser engagement within a regulated environment. Provide strategic guidance on CRM transformation initiatives and future capability requirements. Skills & experience we look for Proven experience developing and delivering CRM strategy or customer engagement strategy within a B2B environment. Strong experience building and managing CRM roadmap development programmes. Experience creating segmentation and personalisation strategies that drive measurable business outcomes. Understanding of marketing automation platforms and automated nurture programmes. Experience using CRM and marketing analytics to deliver data-led marketing recommendations. Proven ability to establish measurement frameworks and optimise campaign performance. Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions. Experience delivering CRM transformation or CRM platform development initiatives. Knowledge of acquisition, engagement and nurture strategies across the customer lifecycle. Experience within B2B financial services or another regulated marketing environment would be highly advantageous. Strong analytical and commercial mindset with excellent communication and presentation skills. Most of all we look for people who display and work around the core values of our business: Ambitious - to break ground to help our customers enjoy a better retirement. Supportive - relationships are key to everything we do. Personal - going above and beyond to offer exceptional service. Integrity - honest, true and transparent in all of our relationships. Responsive - whatever the challenge we'll deliver the right result. Expert - experts in our field, our thirst for knowledge never stops