Area Sales Manager
3 days ago
Peterborough
Job Title: Area Sales Manager – Forklift & Materials Handling Solutions Location: Milton Keynes/Peterborough/Cambridgeshire Salary: Competitive base + uncapped commission, company car, and benefits About the Role We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace. Key Responsibilities • Proactively identify and win new business opportunities across your region, • Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships, • Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions, • Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers, • Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management, • Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment, • Strong business development background with a consultative, solution-led sales approach, • Ability to influence and build relationships with stakeholders at all levels, • Target-driven, self-motivated, and comfortable working independently in the field, • Competitive salary + uncapped commission structure, • Company car, laptop, and mobile phone, • Pension scheme and benefits package, • Ongoing training, product support, and clear progression opportunities