Content Optimization Writer
13 days ago
Pawtucket
Job Description Collette is seeking a Content Optimization Writer to join our Marketing Team. This is preferably a hybrid role based at our headquarters in Pawtucket, RI, but remote candidates will also be considered. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here. Job Summary: As search evolves, so must our storytelling. We’re looking for an exceptional writer - someone who understands both the art of travel writing and the science of discoverability - to help Collette remain visible, competitive, and inspiring in the AI-powered search era. Reporting to the Senior Manager, Content & Media Strategy, this is a specialized writing role - perfect for a curious, creative storyteller with strong SEO and UX instincts. You’ll create content that’s rich, human, and ready for discovery in modern search environments, from Google’s AI Overviews to voice assistants and beyond. Your focus will be crafting blogs, microblogs, and website copy that are: • Answer-first(optimized for how people and AI retrieve information), • Entity-rich(structured for semantic search) Primary Functions: Write for Search and Story • Create modular blogs and microblogs aligned to funnel stages and search intent., • Develop answer-ready, entity-rich copy designed for AI parsing., • Collaborate with design and UX teams to refine headlines, CTAs, FAQs, and page structures., • Apply AEO and semantic-search principles to tour and destination pages., • Optimize and upload content within Collette’s CMS (Contentful preferred)., • Partner with product marketing, creative, digital, and UX teams to align strategy, storytelling, and search performance., • Exceptional writing ability- Proven background in travel, lifestyle, or editorial storytelling; a natural sense for tone, pacing, and narrative flow., • SEO & AEO fluency- Understands keyword intent, passage optimization, and how AI Overviews and semantic search interpret content., • UX awareness- Writes scannable, accessible copy that supports user journeys and reduces friction across web and mobile experiences., • Analytical mindset - Interprets performance data, search insights, and audience behavior to inform ongoing optimization., • Content systems knowledge - Experience with CMS tools and structured content models (Contentful preferred)., • AI literacy - Comfortable using AI responsibly to enhance writing, efficiency, and research without sacrificing creativity or brand voice., • Collaborative communicator - Works seamlessly with creative, product, and technical teams., • Discoverability: Content consistently earns visibility in AI Overviews and high-intent searches., • Conversion: Optimized copy improves user flow and engagement., • Efficiency: Publishing workflows become faster and smoother. Salary Range: $75,000 - $85,000