Content & Brand Specialist
6 days ago
Raleigh
Job Description:\n\nJob Title: Content & Brand Specialist Location: In Office at 3301 Atlantic Ave, Raleigh, NC 27604 About Us 10 Federal Storage is a rapidly growing self-storage company managing 120 facilities with aggressive plans to expand to 200+ facilities within the next 14 months. We're building a lean, high-performing marketing team that leverages automation, AI, and strategic thinking to support our growth while maintaining our brand excellence and customer experience. Position Overview We're seeking a Marketing Content & Brand Specialist to take ownership of content creation, brand expression, and customer communication touchpoints across our growing portfolio. This role is perfect for someone early in their marketing career who wants to influence how our brand shows up in the world—from LinkedIn posts to facility signage, to prospect text messages, to executive presentations – and who wants to develop deep expertise in brand consistency, content development, and marketing operations while building the systems that will scale our marketing function. You'll work directly with our VP of Marketing and key Marketing Stakeholders to ensure every piece of content we create is on-brand, optimized for performance, and designed to support our aggressive growth trajectory. You'll have significant autonomy to build systems, automate processes, and grow into a strategic marketing role while mastering the fundamentals of brand management, content creation, and SEO-informed copywriting. This is a specialist role focused on execution excellence and systems building, with a path to management as you grow your strategic capabilities and potentially mentor future team members. What You'll Own Brand & Visual Content Design signage for new and existing facilities, using Canva, Adobe Creative Suite, or similar design software ensuring brand consistency across the growing portfolio of 130+ locationsCreate presentation decks for executive team, investor meetings, and company initiatives using Power Point, Canva, Gamma, or similar software Develop and maintain brand guidelines including visual identity standards, tone of voice, messaging framework, and content templates Design social media and website graphics and visual assets that bring our brand to life across digital channels Own brand consistency across all marketing touchpoints, becoming the internal guardian of how 10 Federal looks, sounds, and feels Customer Communication & Messaging Craft text message content and assist in strategy for automated customer touchpoints including gate codes, combination lock codes, welcome sequences, and abandoned cart recovery Manage 3rd party outreach email campaigns for industry conferences and partnership development, including email design, attendee list management, and response coordination Write customer-facing copy that enhances the tenant experience and supports the sales process Optimize messaging based on performance data and customer feedback to improve engagement and conversion Social Media & Digital Presence Create and manage content calendars and batch content production to maintain consistent presence with minimal ongoing time investment Automate social media processes using scheduling tools, templates, and AI assistance to maximize efficiency Manage 10 Federal's LinkedIn presence, developing and scheduling content that positions our company as an industry leader Manage 10 Federal’s Facebook account, appropriate to channel ROI Assist, as needed with social media advertising to meet company needs Marketing Operations & Internal Communications Manage and organize Marketing SharePoint, maintaining an efficient file structure, naming conventions, and asset library that the entire team can navigate easily Prepare and distribute internal communications to operations, technology, and leadership teams regarding marketing updates, campaign launches, new initiatives, and performance highlights Maintain documentation of marketing processes, templates, and brand guidelines in accessible formats Coordinate cross-functional projects ensuring all teams stay informed of marketing activities that impact their work SEO-Informed Content Development Learn and apply SEO fundamentals to all content creation, working closely with our SEO Manager to understand keyword strategy, search intent, and on-page optimization Write SEO-optimized website copy for new facility launches and landing page updates Collaborate with SEO and Ads teams to ensure content supports broader marketing objectives and channel performance Grow into a strategic content role where you can independently create high-performing content that drives both brand equity and measurable results Key Responsibilities Content Creation & Design Design facility signage in Adobe Creative Suite that maintains brand standards while meeting local market needs Create compelling presentation decks for internal and external audiences using Power Point, Gamma, Canva, or similar tools Develop social media graphics and visual content using Canva (or similar) templates and brand assets Write clear, engaging copy for text messages, emails, and social media posts Maintain organized asset library and content templates for rapid deployment Brand Management Serve as the internal brand champion, ensuring consistency across all marketing materials Develop and document brand guidelines including visual standards, messaging frameworks, and tone of voice Review and approve marketing materials for brand consistency Create templates and systems that scale brand excellence as we grow to 200+ facilities Manage all locations with brand assets (including but not limited to Sharefile and Canva) accounting for consistency Identify opportunities to strengthen brand expression across all touchpoints Marketing Operations & Internal Coordination Organize and maintain Marketing SharePoint structure including folders for campaigns, assets, templates, presentations, brand guidelines, and documentation Implement file naming conventions and version control to ensure team can quickly find and use marketing materials Create and send internal marketing updates to operations teams, facility managers, technology department, and leadership Coordinate communication around new facility launches, campaign rollouts, promotional changes, and marketing initiatives that impact other departments Maintain marketing calendar visible to internal stakeholders so teams can anticipate and prepare for marketing activities Serve as liaison between marketing and other departments, ensuring smooth information flow and alignment Process & Automation Build systems that automate repetitive tasks using AI tools (ChatGPT Pro or similar), scheduling platforms, and templates Batch content creation to work efficiently (e.g., create 3 months of LinkedIn content at once where possible) Document processes and create SOPs for all repeatable work Continuously identify opportunities to work smarter, not harder Improve Efficiencies through strategic automation and systematization Collaboration & Growth Partner with SEO Manager to learn SEO fundamentals and apply them to content work Coordinate with Ads Manager to ensure content supports paid media campaigns Work with VP of Marketing on strategic initiatives and brand development Participate in cross-functional meetings with operations and technology teams Own your professional development through structured learning and expanding responsibilities Required Qualifications Experience with design tools: Proficiency or strong willingness to learn relevant Adobe Creative Suite tools, Canva, Gamma, A.I. Excellent written communication: Ability to write clear, compelling copy that represents our brand professionally Strong organizational skills: Natural ability to create order from chaos, maintain file systems, and keep teams informed Brand sensibility: Strong eye for visual design, consistency, and attention to detailSystems thinking: Natural inclination to build processes, templates, and automation rather than recreating work Self-directed learner: Comfortable learning new tools, concepts, and skills independently with guidance Technical aptitude: Quick to adopt new software, AI tools, and marketing platforms (including SharePoint/Microsoft 365) Communication skills: Able to translate marketing strategy into clear updates for non-marketing teams Organizational skills: Ability to manage multiple projects, deadlines, and priorities simultaneously Collaborative mindset: Works well with cross-functional teams and takes feedback constructively Preferred QualificationsPrevious internship or entry-level experience in marketing, communications, or related field (familiarity with 10 Federal Storage is a plus!) Experience with SharePoint, Microsoft 365, or similar file management systems Basic understanding of social media platforms and content scheduling tools Exposure to email marketing or customer communication workflows Experience coordinating cross-functional projects or internal communications Interest in SEO, digital marketing, or data-driven marketing approaches Experience using AI tools (ChatGPT, etc.) to accelerate work output Passion for creating systems and scaling processes efficiently Growth & Development Opportunities This role is designed to grow with you. Over the next 12-24 months, you'll have the opportunity to: Month 1-3: FoundationMaster core responsibilities (text messaging, social media, presentation design) Initial Marketing Library is built with slides organized and prepared for use LinkedIn content is scheduled 3 months out, where applicable, using automation tools Establish brand guidelines and content systems Organize SharePoint into efficient structure Learn automation tools and build efficient workflows Begin SEO fundamentals training Begin website copywriting for new website Establish cadence for internal marketing communications Establish initial reporting related to content and social marketing Month 4-6: Expansion Take on website copywriting for new facility launches Develop deeper SEO knowledge and application Create more strategic content with measurable impact Own brand consistency initiatives across growing facility portfolio Streamline internal communications processes Months 7-12: Strategic Role Contribute to content strategy and planning Independently optimize content for performance Mentor future team members or contractors Influence brand direction and marketing initiatives Lead cross-functional marketing coordination Long-term trajectory could include Brand Manager, Content Marketing Manager, or Marketing Manager roles depending the company's needs. What Success Looks Like In your first 30 days: LinkedIn content is scheduled 3 months out, where applicable, using automation tools Text message templates are created and performance set up for tracking You've designed 2-3 presentation decks that meet brand standards and catalogued all presentations for A.I. training Marketing SharePoint is reorganized with clear structure and naming conventions, with appropriate files in existing folders Brand guidelines documentation is underway with established platforms for housing creative assets and appropriate users are able to access You're attending bi-weekly training sessions on SEO basics You've sent your first internal marketing update to operations teams Research storage industry competitors to understand competitive advantages and differentiators of 10 Federal as it pertains to content In your first 90 days: All social media is running on autopilot with minimal weekly maintenance Signage design process is templated and efficient You've written copy for 5+ new facility launches or updated 5 facility pages with SEO optimization (number is associated with scale of growth over the first 90 days) Brand consistency is noticeably improved across all touchpoints SharePoint is the go-to source for all marketing materials—and everyone can find what they need Internal teams consistently receive timely marketing updates and know what's coming You're proactively identifying automation opportunities and recorded process for review Work with VP of Marketing on processes, workflows, and 90 day “Big Rocks” In your first year: You will have created shareable GPTs specific to content creation and process improvements You own brand expression across 200+ facilities Content you create drives measurable engagement and results You're a trusted partner to SEO and Ads teams on content strategy Marketing operations run smoothly with clear documentation and communication Your systems and templates have saved 15+ hours per month across the team Other departments view you as a reliable marketing liaison You're ready for expanded strategic responsibilities Tools You'll Use: Design: Adobe Creative Suite, Adobe Express, Canva, Gamma, A.I. (ChatGPT, etc), Social Media: LinkedIn, Facebook, YouTube File Management: SharePoint, Microsoft 365 (OneDrive, Teams, etc.) AI Assistance: ChatGPT Pro (provided) Collaboration: Microsoft Office, Google Workspace, project management tools Marketing platforms: Store Edge (facility management software), email tools, CMS Learning: SEMrush (for SEO training), analytics platforms, CMS Why This Role is Unique: Growing Autonomy from day one: You'll transition into owning entire domains of our marketing with trust and support AI-first approach: We teach you to leverage A.I. and automation to multiply your impact Direct leadership access: You report directly to the VP of Marketing with high visibility Rapid growth environment: Aspirational 67% company growth in 14 months means your work matters immediately Systems builder: We value efficiency and smart work—you'll build things that scale Career acceleration: Promote from within culture with clear company growth trajectory Brand ownership: This isn't just a "make this social post"—you'll shape how our brand shows up in the world Cross-functional impact: Your work touches every department, giving you broad business exposure Qualifications 2-3 years of content creation experience 2-3 years of social media management experience 2-3 years of digital copywriting experience 2-3 years of customer touchpoint management experience 1+ years of rental-related industry experience Storage experience a plus Working Conditions The Content & Brand Specialist position will be located full-time in the Raleigh, NC headquarters. About our Marketing Team You'll join a lean, high-performing team of 5-6 marketing professionals: VP of Marketing - Your direct manager Digital Marketing Manager - Your SEO mentor and collaborator Ads Specialist (starting Q1 2026) - Partner on content for paid campaigns SEO Coordinators - Support team for execution Why Join 10 Federal Storage? Collaborative and supportive team environment. Opportunities for professional growth and career development. Comprehensive benefits package, including health insuran
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