Marketing Manager
5 days ago
Selma
Our client is a destination retail business offering a unique and immersive shopping experience across multiple departments, including seasonal merchandise, apparel, specialty goods, and curated in-store experiences. With a large retail footprint and a strong reputation for quality, hospitality, and creativity, the focus is on delivering an engaging environment that inspires customers year-round. What You Will Do: Marketing Strategy and Campaign Planning • Build and manage the annual marketing calendar for promotions, seasonal campaigns, events, launches, and store initiatives., • Lead planning for major campaign seasons, including Spring, Fall, Christmas, and other key retail moments., • Work with ownership, leadership, buyers, department managers, and store teams to turn business priorities into clear marketing plans., • Help define, protect, and consistently apply company brand voice and visual identity., • Make sure signage, social media, email, website content, advertising, and in-store messaging feel polished, consistent, and true to the company experience., • Develop or oversee templates, brand standards, messaging guidelines, and seasonal campaign themes., • Oversee the email and newsletter calendar, including content planning, promotions, subject lines, timing, and performance review., • Guide social media strategy and content planning across platforms such as Facebook, Instagram, and TikTok., • Coordinate photo and video needs for seasonal campaigns, products, events, and in-store experiences., • Keep website content current, including promotions, events, store hours, seasonal pages, and customer information., • Coordinate traditional advertising, local print, billboards, digital opportunities, and community partnerships., • Support major events and traffic-driving promotions, including seasonal launches., • Help evaluate marketing spend and channel mix so the company is investing in the right places., • Oversee the marketing department’s print and signage workflow in partnership with the print production team., • Help prioritize print requests, campaign signage, event collateral, store graphics, and promotional materials., • Help manage and track the marketing budget, including advertising, supplies, tools, print materials, and labor planning., • Report marketing activity, campaign performance, traffic trends, and resource needs to leadership., • Support and coordinate team members working in social media, web, email, content, and print production. What We Are Looking For: • 3 to 5+ years of B2C marketing experience, preferably in retail, hospitality, garden center, home decor, fashion, events, or another destination-based business., • Experience planning seasonal campaigns, promotions, or a marketing calendar., • Strong writing, editing, storytelling, and customer-facing communication skills., • Ability to help define and consistently apply a brand voice across multiple channels., • Strong organizational and project management skills., • Experience with social media content planning, email marketing, website updates, and campaign coordination., • A strong eye for design, photography, visual presentation, and brand consistency., • Ability to lead a small team and manage competing priorities during busy seasons., • Familiarity with tools such as Canva, Adobe Creative Cloud, email marketing platforms, website CMS tools, social scheduling platforms, Excel, Google Sheets, or project management systems. This Role Is a Great Fit If You Want To: • Own and shape a full marketing program, not just one channel., • Lead seasonal campaigns that drive real customer excitement and traffic., • Work closely with leadership and have a voice in business decisions., • Bring structure, clarity, and creativity to a growing marketing function., • See your work come to life across in-store, digital, and community channels.