Demand Generation Marketing Manager (Public Sector)
8 days ago
Saint Paul
Location US-Remote ID 2026-9877 Category Marketing Position Type Full-Time Employee Type Regular Location Type Remote Serving the People Who Serve the People Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve-driving meaningful change for communities around the globe. Want to know more? See more of what we do here. The Segment Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across assigned government segments in the United States and Canada. This role blends strategic planning with hands-on execution across events, webinars, digital campaigns, and content-driven inbound marketing. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings. Drive Segment Marketing Strategy & Customer-Centric Positioning Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments., • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation., • Plan and execute tradeshows, in-person events, webinars, and virtual events., • Run digital programs including email, paid media, social, and content syndication., • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights., • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion., • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales, • Own performance reporting from inquiry through bookings, including win rates, "cost per" metrics, and stage conversion, • Manage segment marketing budgets with accuracy and discipline, • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency. Champion innovation in automation, analytics, and content production., • 5+ years of business-to-government marketing or business-to-business experience (SaaS preferred)., • Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas., • Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools., • Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations., • Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance. Security and Privacy Requirements • Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program., • Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. The Team • We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture • A few culture highlights include - Employee Resource Groups to encourage diverse voices, • Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. The Impact Flexibility & Balance • Flexible Time Off - Take the time you need to rest, recharge, and live your life., • Company-Wide Wellbeing Days - Paid days off to unplug and focus on your mental health., • Multiple Health Plan Options - Including a 100% employer-paid plan., • Employer HSA Contributions - When enrolled in a High-Deductible Health Plan., • Fitness Reimbursement Program - Stay active, your way., • Paid Parental Leave - For both birthing and non-birthing parents., • Traditional & Roth 401(k) - With a generous company match., • Online Learning Platforms - Fuel your professional development., • Competitive Salary & Bonuses - Your contributions are valued and rewarded. Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.