Digital Marketing Specialist - Search & AI
4 days ago
Saint Paul
Job DescriptionDigital Marketing Specialist - Search AICompanyThe All Energy Solar team is smart, dedicated to our customers, open-minded, and fun. We are composed of the renewable energy industry’s best talent. Our projects vary from small residential systems to large-scale commercial projects. If you are ready to join a rapidly growing company with the opportunity for upward mobility, we encourage you to apply with All Energy Solar. DescriptionAll Energy Solar is seeking a Digital Marketing Specialist - Search AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, ensure accurate targeting, and track performance to optimize results. If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!Responsibilities Essential FunctionsCampaign Strategy Execution • Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth., • Support and optimize ongoing Search Engine Marketing (SEM), paid search, and Local SEO campaigns through continuous analysis and performance improvements., • Conduct comprehensive keyword research, paid keyword discovery, expansion, and optimization to maximize campaign reach and efficiency., • Execute A/B and multivariate tests; collect, analyze, and interpret performance data to identify trends, insights, and opportunities for maximum ROI., • Optimize ad copy, extensions, and creative assets across paid search platforms to improve relevance, quality scores, and conversion rates., • Monitor evolving search trends, platform algorithm changes, and the growing impact of AI in search (e.g., Google AI Overviews), adjusting strategy to maintain strong visibility., • Enhance All Energy Solar’s digital presence and brand reputation across AI-powered discovery platforms such as ChatGPT, Gemini, and Grok., • Research and analyze competitor advertising strategies, keywords, and links to inform campaign decisions.Budget Management Financial Oversight, • Manage paid search campaign budgets by estimating monthly costs, staying within allocated spend, and maximizing efficiency., • Track and reconcile campaign billing, expenses, and discrepancies to ensure financial accuracy and accountability., • Collaborate with supervisors to define, document, and maintain internal processes related to campaign execution, reporting, and billing.Analysis, Reporting, Insights, • Track, analyze, and report on key performance indicators (KPIs) including impressions, click-through rates, conversions, cost-per-acquisition, and ROI., • Maintain dashboards and generate detailed SEM and website analytics reports to communicate performance insights to stakeholders., • Leverage automation, bid management tools, and AI-driven solutions to support data analysis, forecasting, and campaign optimization., • Analyze market trends, competitive landscapes, and digital performance data to guide campaign strategy and budget allocation.Collaboration Innovation, • Collaborate with internal teams to develop and refine ad copy, landing pages, and campaign assets that align with brand standards and business objectives., • Ensure campaign accuracy and effectiveness by coordinating with cross-functional stakeholders to validate targeting, messaging, and offers., • Stay current on digital marketing innovations, emerging tools, certifications, and industry best practices through ongoing professional development., • Perform additional duties and tasks as assigned by management.Other Duties, • Other duties and tasks as assigned by management., • Contribute to a positive and inclusive work environment., • Exemplify All Energy Solar core values (Safety First, Dependability, Do the Right Thing, and Want to Win).Skills/QualificationsExperience, • 2+ years of proven experience in Google Adwords, SEM, PPC, and SEO or a related field, or equivalent experience and education to be considered., • Demonstrated success in performance marketing, conversion optimization, and online customer acquisition., • Experience in the solar industry or a related sector (energy, home services, construction) (preferred).Technical Proficiency, • Proficient with Google Adwords, web analytics (e.g., Google Analytics), and keyword tools., • Experience with bid management tools, • Proficient in SEO/SEM strategy, platforms, and best practices., • Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software., • Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred)., • Familiarity with A/B and multivariate testing methodologies., • Experience with AI-enhanced SEM tools (preferred)., • Successful experience with CRM software and sales analytics tools (preferred).Core Skills, • Strong understanding of SEO/SEM strategy, platforms, and best practices., • Excellent organizational skills and attention to detail., • Ability to work under pressure and meet deadlines., • Strong interpersonal and communication skills for cross-functional and internal collaboration., • Able to work under pressure, prioritize projects, and meet deadlines.Physical Requirements, • Prolonged periods sitting at a desk and working on a computer (frequent)., • Must be able to lift up to 15 pounds at times (infrequent)., • Ability to type at least 50 words per minute (frequent).Compensation Benefits, • This is a full-time exempt salaried position with an expected base annual salary range $55,000 - $65,000 (Depending on Qualifications Experience)., • Hybrid: This position is eligible to work a combination of in-office work at AES headquarters (St. Paul, MN) and remote/work from home eligibility: (*Note: this is subject to change by management based on company and business needs, may or may not be eligible until 90+ days of employment/training period completion, will be determined and agreed on by management and employee, and contingent upon employees being in good standing)., • Schedule: Monday - Friday, 8:00 AM - 5:00 PM (company core hours). This position and the working schedule offers flexibility and may require additional hours outside of normal working hours including but not limited to mornings, evenings, and weekends., • PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1)., • 6 paid holidays + 1 floating holiday., • Dental + vision insurance (free for individual)., • Health insurance (free individual option)., • 401K with company match (eligible after 90 days, age 21+)., • Discretionary Profit Sharing Bonus based on company performance., • Free employee assistance plan., • Company-provided training and Continuing Education.