Trabajos social media specialist en Estados Unidos - Page 4

Job Description At Mindify Wellness and Care, we are at the forefront of compassionate and innovative mental healthcare. Our mission is to empower individuals on their journey to mental wellness by providing accessible, evidence-based services and fostering a supportive, stigma-free community. We leverage technology and a patient-centered approach to deliver exceptional care. We are seeking a talented and ethically-minded Paid Media Specialist to help us effectively reach those who need our support through strategic digital advertising across various platforms. Position Summary: The Paid Media Specialist at Mindify Wellness and Care will be responsible for the strategic planning, execution, and optimization of our paid advertising campaigns across Google Ads (Search, Display, YouTube) and social media platforms, primarily Facebook/Meta (Instagram, Facebook). This critical role involves driving awareness, lead generation, and patient acquisition, all while maintaining a deep understanding of the unique sensitivities and ethical considerations within the mental health industry. The ideal candidate will be highly analytical, creative, and passionate about connecting individuals with the care they need. Key Responsibilities: • Comprehensive Campaign Strategy & Management:, • Develop, implement, and manage integrated paid media strategies across Google Ads (Search, Display, YouTube) and social media platforms (Facebook, Instagram) to achieve Mindify Wellness and Care's marketing objectives (e.g., lead generation, patient inquiries, brand awareness, app downloads)., • Conduct in-depth keyword research for Google Ads, and thorough audience segmentation and targeting research for social media ads, all tailored to the mental health sector., • Structure campaigns, ad sets/groups, and targeting parameters for optimal performance and efficiency across both search and social channels., • Manage daily, weekly, and monthly budgets effectively across all platforms, ensuring maximum ROI and efficient spend., • Ad Creative & Copywriting for Both Channels:, • Craft compelling, compliant, and empathetic ad copy and headlines that resonate with individuals seeking mental health support, adhering strictly to advertising platform policies for sensitive categories., • Collaborate closely with our design and content teams to develop high-performing visual assets (images, videos) specifically optimized for the unique requirements of Google Display/YouTube and social media ad formats., • Implement rigorous A/B testing strategies for ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance on both Google and social platforms., • Performance Analysis & Cross-Platform Optimization:, • Routinely monitor, analyze, and report on key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPA, conversion rates, and ROI, specifically differentiating performance between Google and social channels., • Utilize Google Analytics, Google Ads, Facebook Ads Manager, and other relevant analytics tools to derive actionable insights and identify opportunities for optimization across all campaigns., • Proactively adjust bidding strategies, targeting, ad placements, and budget allocation on both Google and social platforms to maximize campaign effectiveness and achieve desired outcomes., • Identify and implement strategies to improve Quality Scores in Google Ads and relevance scores in Facebook Ads., • Compliance & Ethical Advertising:, • Stay rigorously up-to-date with Google Ads and Facebook/Meta advertising policies, especially those pertaining to healthcare, sensitive topics, and privacy (e.g., HIPAA compliance, special ad categories)., • Ensure all advertising campaigns are ethical, transparent, and do not make misleading or overly aggressive claims, maintaining a compassionate and trustworthy voice., • Maintain a sensitive and empathetic tone in all ad messaging, reflecting Mindify Wellness and Care's core values., • Integrated Reporting & Communication:, • Prepare clear, concise, and insightful performance reports for stakeholders on a regular basis (weekly, monthly, quarterly), providing a holistic view of performance across all paid channels., • Communicate campaign results, strategic recommendations, and market insights effectively to the marketing team and leadership., • Collaborate with other marketing team members (e.g., SEO, content, web development) to ensure integrated digital strategies and a cohesive user journey., • Industry Trends & Innovation:, • Continuously research and stay informed about the latest trends, best practices, and algorithm changes in Google Ads, Facebook/Meta Ads, and the broader digital advertising landscape., • Education: Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field., • Experience:, • 3+ years of hands-on experience managing and optimizing robust campaigns across both Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram)., • Prior experience in the mental health, healthcare, or wellness industry is highly preferred, demonstrating an understanding of sensitive topics and compliance., • Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns., • Experience with conversion tracking setup and troubleshooting (Google Tag Manager, Facebook Pixel)., • Skills:, • Expert-level proficiency in Google Ads platform and Facebook Ads Manager., • Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies., • Excellent understanding of PPC (Pay-Per-Click), bid strategies, audience targeting, and conversion rate optimization (CRO) for both search and social., • Proficiency in Google Analytics for comprehensive reporting and analysis., • Exceptional written communication skills for crafting compelling and compliant ad copy for diverse platforms., • Ability to work independently and as part of a collaborative team., • Strong organizational skills and meticulous attention to detail, with the ability to manage multiple campaigns and budgets simultaneously., • Adaptability to a fast-paced environment and the rapidly evolving digital advertising landscape., • High degree of empathy and sensitivity when addressing mental health topics in advertising., • Certifications (Highly Valued):, • Google Ads Certifications (Search, Display, Video, Measurement) jhmVAaHEwI

Job DescriptionAbout Futu US Inc.: Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU). Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience. Here's a closer look at our key entities: • Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally., • Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise. About the Role We’re looking for a Junior Integrated Marketing Specialist - Sports Focus to join our dynamic marketing team and help drive brand engagement through both sports and fintech marketing initiatives. This role offers a rare opportunity to combine sports passion with creative marketing strategy, supporting our moomoo x New York Mets partnership and broader brand campaigns that connect fans, investors, and the wider public. You’ll play a key role in executing co-branded activations, managing content production, and analyzing campaign impact — while collaborating across marketing, design, and business teams. This role must be based on the office location specified in the job description, in line with our in-office work philosophy. Remote work is not available for this position. For more details about our in-office approach and expectations, please reach out to the recruiter. Requirements What You’ll Do: • Plan and execute co-branded sports marketing campaigns with the New York Mets — online, across social media, and onsite at Citi Field., • Support integrated marketing projects such as webinars, influencer programs, community events, and partnership initiatives., • Analyze fan and user engagement behavior to identify what drives interest and conversion across sports and finance audiences., • Collaborate with internal teams and external partners to ensure consistent messaging and brand alignment., • Assist in developing creative assets and content for digital, social, and in-stadium activations., • Monitor campaign performance and prepare data-driven reports with actionable insights and recommendations., • Contribute ideas for influencer engagement, sports fan experiences, and cross-channel marketing opportunities. What You Will Bring: • 1–2 years of relevant experience in marketing, preferably in sports, fintech, or consumer marketing., • Bachelor’s degree in Marketing, Communications, Sports Management, or a related field., • Strong written and verbal communication skills with creative thinking ability., • Comfortable multitasking and collaborating in a fast-paced, cross-functional environment., • Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents, • 401k Employer Contribution: We match your contributions to help you grow your retirement savings, • Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy, • Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work, • Performance Based Bonuses: Your hard work deserves recognition! Enjoy performance-based bonuses that reward your contributions to our team's success Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is $55,000 – $70,000.This role is also eligible to participate in our discretionary bonus plan. Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. Warning about fake job posts: Please be aware of fraudulent job postings by persons not affiliated with Futu, Moomoo, or their affiliates. Criminals may use fraudulent job postings to obtain your personally identifiable information and/or financial information to steal your identity and/or money. All communications to you will come from a business email address. We do not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a video call. We will not ask you for bank account information nor ask you to pay anything during the hiring process. If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.