Senior Brand Manager- Country Crock
3 days ago
Hackensack
Job Description About Flora Food Group We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business. Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. Job Title: Senior Brand Manager – Country Crock Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees Reports to: Head of Marketing Compensation Range- 135K-170K Depending on Experience About Flora Food Group Flora Food Group is a global leader in plant-based foods, with a passion for nourishing people and the planet. Our iconic brands—including Country Crock, Becel, I Can't Believe It's Not Butter, and Violife—are found in millions of households around the world. We are a purpose-driven company focused on innovation, sustainability, and better-for-you food choices. With a deep commitment to plastic-free packaging and regenerative agriculture, we're redefining what it means to be a modern food brand. Position Summary The Senior Brand Manager – Country Crock is a strategic, entrepreneurial leader responsible for driving brand growth, equity, and innovation across one of Flora Food Group's most iconic U.S. brands. This role will lead cross-functional initiatives spanning brand strategy, marketing activation, new product development, and retail execution. You'll bring together consumer insights, commercial acumen, and creative thinking to strengthen Country Crock's relevance and impact with today's families. Key Responsibilities Brand Ownership & Leadership • Act as the general manager owning the P&L and leading the brand's strategic direction across equity, innovation, and commercial performance., • Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs., • Manage brand positioning, visual identity, and messaging across all touchpoints., • Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels., • Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers., • Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed., • Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization., • Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs. Integrated Marketing & Content Ecosystem • Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs. • Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent., • Develop brand toolkits and assets for sales and customer teams. • Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration., • Serve as a key voice in leadership forums, representing the brand's perspective and advocating for consumer-centric growth. About You Experience and Qualifications • 6–10 years of experience in brand management, marketing, or innovation, ideally in the food or CPG industry. • Proven track record of delivering brand growth through consumer-first strategies and cross-functional leadership., • Strong analytical skills and business acumen; experience with Nielsen, IRI, or similar data sources., • Confident project manager who thrives in a fast-paced, collaborative environment. • Experience balancing large-scale corporate environments with entrepreneurial agility, demonstrating comfort with ambiguity, speed, and resourcefulness., • Strong mental agility and strategic adaptability, able to toggle between high-level vision and hands-on execution across functions. • Familiarity with purpose-led storytelling and building brand with cultural resonance. • Travel up to 15% for agency meetings, plant visits, and customer activations. What's next If this position sounds interesting, please hit the apply button now! We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.