Vice President, Live Commerce and Streaming
5 days ago
Secaucus
Vice President, Live Commerce & Streaming Location: Secaucus, New Jersey — In Office Compensation: $180,000–$200,000 base salary, plus performance-based bonus or commission Reports to: Executive Leadership The Opportunity: Unique Designs Inc. is seeking an experienced executive to build and lead our live-commerce business across Whatnot, TikTok Shop, Amazon Live, and emerging streaming channels. This is a hands-on leadership role with responsibility for strategy, execution, team development, and profitability. The successful candidate will use Unique Designs’ extensive jewelry inventory, product-development capabilities, global sourcing, and operational resources to build a scalable new revenue channel. We are looking for a proven operator who can demonstrate measurable success growing a live-commerce, social-commerce, television-shopping, or related digital retail business. Primary Responsibilities: Strategy and P&L Ownership • Develop the live-commerce strategy, operating plan, budget, and growth priorities across platforms., • Own revenue, gross profit, contribution margin, expenses, customer-acquisition efficiency, and overall channel profitability., • Identify which platforms, categories, price points, and show formats should be tested, scaled, or discontinued. Merchandising and Commercial Execution • Partner with merchandising, inventory, and product-development teams to create compelling, profitable streaming assortments., • Develop pricing, promotions, auctions, bundles, product drops, and streaming-exclusive offers., • Balance inventory-liquidation opportunities with building a sustainable repeat-purchase business. Programming and Team Leadership • Build the streaming calendar and oversee show concepts, product sequencing, scripts, production standards, and execution., • Recruit, train, and manage hosts, producers, moderators, creators, and supporting team members., • Remain closely involved in day-to-day execution and participate directly when needed. Customer and Audience Growth • Develop strategies to acquire, engage, and retain customers through creators, affiliates, paid media, social content, email, and SMS., • Build a loyal customer community and improve conversion, repeat purchase rate, and customer lifetime value., • Repurpose livestream content into effective social-media and e-commerce assets. Analytics and Operations • Track performance by platform, show, host, product, and customer, including revenue, margin, conversion, average order value, acquisition cost, returns, and repeat purchases., • Coordinate with warehouse, customer service, finance, IT, and compliance teams to ensure accurate listings, reliable fulfillment, and strong customer service., • Establish scalable procedures for inventory reservation, order processing, shipping, returns, fraud prevention, and platform compliance. Required Experience • Demonstrated success building or materially growing a live-commerce, social-commerce, television-shopping, creator-commerce, or comparable digital retail business., • Experience with Whatnot, TikTok Shop, Amazon Live, QVC/HSN, TalkShopLive, or a similar platform., • Proven responsibility for revenue growth, profitability, budgets, forecasts, or a business-unit P&L., • Strong knowledge of livestream merchandising, audience development, hosting, performance marketing, and e-commerce operations., • Experience recruiting and managing hosts, creators, producers, or commercial teams., • Strong analytical skills and the ability to translate performance data into clear operating decisions., • Willingness to work strategically and tactically while building a business from the ground up., • Ability to work from our Secaucus office and support evening or weekend programming when required. Preferred Experience • Experience selling jewelry, luxury goods, fashion, beauty, collectibles, or other visually demonstrable products., • Existing relationships with successful hosts, creators, affiliates, or live-commerce platforms., • Familiarity with high-value inventory, product authentication, customer trust, payment risk, and returns., • Knowledge of jewelry products and applicable product-disclosure requirements. First-Year Expectations • Establish the channel strategy, financial plan, team structure, and performance dashboard., • Launch a consistent streaming calendar and identify the strongest platforms, hosts, products, and show formats., • Deliver measurable, profitable revenue growth and a credible plan for scaling the business. Application Requirement Applicants should provide specific examples of relevant success, including: • Platforms and business categories managed., • Revenue, growth, margin, audience, conversion, or customer-retention results., • Team size and the applicant’s direct responsibilities. Candidates who cannot demonstrate measurable live-commerce or closely related commercial results may not be considered. Compensation and Benefits The anticipated base-salary range is $180,000–$200,000, depending on experience and demonstrated results. The position will also be eligible for a performance-based bonus or commission tied to revenue, gross profit, contribution margin, and other agreed-upon objectives. Benefits: Unique Designs, Inc. has available medical, dental and vision insurance. We also have a 401K plan. We will provide you with compensated days off accrued over the course of the year once you start work with our Organization. Unique Designs Inc. is an equal-opportunity employer. Employment decisions are made without regard to legally protected characteristics.