Category Planning Specialist
hace 17 días
Middleton
Job Description Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine, and spirits distributor that stands for quality, and excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions. Frank Beverage Group offers a great working environment & benefits programs to full-time employees: • Great work and social environment, • Paid Time-Off, • Health Insurance, • Dental Insurance, • 401k Savings Plan, • Company Paid Life, Short Term and Long Term Disability Insurance, • Flexible Spending Benefits The Category Planning Specialist is responsible for developing solutions for their assigned accounts to grow the size and the value of the customer's beverage category, while capturing a disproportionate share of growth which includes the sale and implementation of retail space plans Responsibilities May Include: • Develops and maintains an understanding of the retailers strategy, business needs, and goals., • Addresses business opportunities by leveraging multiple data sources, analytics, and shopper insights with a deep understanding of category and retail environments. Incorporates consumer/shopper insights and behaviors into plan analysis and recommendation., • Works collaboratively with sales leaders and chain management to track and measure distribution and sales revenue results., • Presents set proposal to retailers and distributors to build partnerships and grow the beverage category., • Designs and delivers category management plans to retailers to grow space and assortment aligned with business unit and supplier strategies., • Maintains retailer database, performs account analysis and reporting and acts as a category consultant. Analyzes account specific data or available syndicated data to achieve market share growth of shelf space, merchandising standards, and promotional objectives., • Develops store shelf sets using Category Management software and space and assortment tools to optimize retailers category., • Leads, schedules and installs category resets at store level in a timely and professional manner., • Assists in creating space planning maps and collaborates with the Category Manager to understand overall store layouts, category placements, and total unit capacity., • Collaborates with sales and management to incorporate new products and promotional merchandise in conjunction with finalized resets., • Maintains knowledge of product portfolio, promotions and product, industry and sales trends., • Works with the sales teams to build strong relationships with retailers., • Participates in sales meetings and training., • Assists sales team with day-to-day activities when needed., • Secures distribution in assigned trade channel by setting benchmarks and calling on accounts both independently and with sales representatives., • Updates product information including dimensions, descriptions and financial performance with the most current cost, price and movement data for all Off-Premise accounts., • Identifies and executes POS opportunities at accounts within our market., • Works with the customer in coordination with the sales team and other distributors to schedule customer resets., • Conducts pre- and post-analysis of cooler and shelf sets by counting sku's and cubic footage., • Follows up with sales team and sales management to ensure quality of work completed., • Attention to detail, • Good planning and organizational skills, • Excellent verbal and written communication skills, • Strong informal and formal presentation skills, • Proficient in the use and reporting of eoStar, route accounting software program and other industry applications, • Ability to manage multiple priorities, • Able to handle change on-the-go, • Results driven, energetic and proactive, • Analytical skills, • Ability to handle adversity and pressure, • Knowledge of sales techniques and tactics including required steps of a sales call - PROFIT and SPRITE, • Professional composure, • Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally, • Proficient knowledge of category management methodologies, tools and software., • Strong collaborations skills, demonstrated ability to balance the competing needs of various stakeholders, • Ability to make decisions timely with the appropriate amount of information available, • Negotiation Skills, • Maintains expert level knowledge of product portfolio and promotions, • Knowledge of supplier quality assurance standards, • Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships, • Knowledgeable of key state and federal regulations governing alcohol distribution services such as legal drinking age, licensing, use of free goods and outdated product replacement., • High School Diploma or GED required; Bachelor's degree in a related field is preferred, • On- or off-premise experience and previous sales experience within the beverage industry highly preferred, • Experience in the Consumer Product Goods (CPG) industry is preferred, • Understanding of category management preferred, • Industry professional certifications preferred, • A valid driver's license, reliable transportation and proof of insurance is required, • Ability to acquire and maintain necessary liquor sales persons permit, • Ability to acquire and maintain any other permits, licenses, etc. that may be required by the company, • Must be able to lift, carry, push and pull up to 40 pounds on a regular basis and up to 160 pounds on an occasional basis, • Must be able to sit in a car for extended periods, • May have to use industry tools including pallet jack, box cutter, etc. Job Posted by ApplicantPro