Sales Accounts and Business Development Manager
1 month ago
£38000–£45000 yearly
Full-time
London
Key Purpose of the Role: To drive revenue growth for Battersea Chef Limited T/A Varanasi Chefs by developing new business, managing key customer accounts (dine-in, takeaway and delivery), and implementing sales and marketing initiatives that promote the restaurant’s authentic cuisine, online ordering, and special offers. Main Duties & Responsibilities: • Sales Strategy & Planning: Develop and implement a sales and business development plan to increase dine-in reservations, takeaway orders and home delivery sales for Varanasi Chefs., • Set, monitor and report on weekly and monthly sales targets across restaurant, collection, and delivery channels., • Market Research & Business Development: Conduct local market research in Battersea and surrounding areas to identify corporate clients, event organisers, hotels, and local businesses for regular catering, group bookings and private functions., • Analyse customer feedback and market trends to recommend new offers, packages and promotional activities suitable for an authentic Indian cuisine restaurant., • Customer Accounts Management: Develop and maintain strong relationships with key customers, including corporate clients, party organisers and repeat local customers., • Negotiate and manage contracts, pricing, and payment terms for group bookings, party menus and regular corporate catering., • Ensure timely invoicing and follow-up for B2B accounts to maintain healthy cash flow and minimise aged debtors., • Online Ordering & Promotions: Oversee and grow the performance of the restaurant’s online ordering and delivery channels, including the website ordering system and any third-party platforms, ensuring accurate menus, pricing and availability., • Plan, implement and track promotional campaigns such as collection and delivery discounts on orders over a set value, loyalty initiatives and seasonal offers to increase order frequency and basket size., • Monitor digital metrics (online orders, conversion rates, customer reviews) and propose continuous improvements., • Brand & Marketing Support: Work with management to promote Varanasi Chefs’ brand as a fine, authentic cuisine provider, highlighting quality ingredients, speciality dishes and signature menu items in all sales communications., • Coordinate with any external marketing/IT providers (e.g. website management company) to keep offers, gallery images, and contact information up to date and aligned with sales campaigns., • Support social media and local community engagement (flyers, local partnerships, events) to drive table bookings and online orders., • Reservations & Capacity Management: Work closely with the restaurant manager and head chef to forecast demand for peak periods, special events and seasonal occasions and align staffing and stock levels accordingly., • Promote advance table reservations and pre-order menus for busy nights to maximise covers and ensure smooth service., • Sales Reporting & Analysis: Compile and analyse daily/weekly sales figures by channel (dine-in, collection, delivery, online) and by product category., • Prepare regular sales and market reports for senior management, including performance of promotions, customer trends, and recommendations for menu pricing or product focus., • Quality & Customer Service Support: Liaise with front-of-house and kitchen teams to ensure that service quality and customer satisfaction reflect the restaurant’s promise of high-quality food and excellent customer service., • Monitor online reviews and direct customer feedback, identifying service or product issues and working with management to resolve them and prevent recurrence., • Team Support & Training: Provide guidance to front-of-house staff on upselling techniques, promotion details and key selling points of special dishes and offers., • Where required, support the induction of new staff by explaining current promotions, key customer accounts and service standards relevant to sales., • Compliance & Company Standards: Ensure all sales activities, pricing, promotions and representations of Varanasi Chefs are accurate, honest and compliant with UK consumer and advertising standards., • Protect the company’s reputation by maintaining professionalism in all dealings with customers, suppliers and partners.
