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  • Digital Marketing Manager
    Digital Marketing Manager
    1 day ago
    £40000–£50000 yearly
    Full-time
    Barking

    Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

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  • Bakery Manager - Covent Garden
    Bakery Manager - Covent Garden
    4 days ago
    £38000–£40000 yearly
    Full-time
    London

    We are currently looking to recruit an experienced Bakery Manager for an established bakery operation in Covent Garden. This is a fantastic opportunity for a hands-on and commercially minded manager to join a growing bakery brand with a strong reputation across London. You will be responsible for the day-to-day running of the bakery, ensuring smooth service, high operational standards, and an exceptional customer experience in a fast-paced environment. The successful Bakery Manager will oversee daily operations, stock control, ordering, compliance, labour management, team development, and overall site performance while supporting the continued growth and success of the business. The Perks As Bakery Manager, you can look forward to the following: • Salary of £38,000 - £40,000 (dependent on experience), • 40-hour working week, • Tips plus monthly bonus, • 5 days on, 2 days off rota, • Some evening shifts required, • Private healthcare (post-probation, opt-in), • Unlimited CBT and therapy support through wellbeing provider, • Ongoing training and development opportunities The Place A growing, female-founded bakery business with multiple sites across London and exciting expansion plans throughout the UK. The Covent Garden site is a busy, high-volume operation focused on quality, consistency, and efficiency within a fast-paced environment. In addition to customer-facing operations, the site also supports wider production and e-commerce fulfilment for the business. This is a hands-on environment suited to someone who thrives in a growing brand and enjoys building strong teams, systems, and operational standards. The Person The successful Bakery Manager will have the following: • Food Hygiene Level 2 or 3, • At least 1 year's experience within a commercial kitchen or bakery environment, • Previous leadership or management experience, • Strong organisational and operational skills including stock control, ordering, audits, and compliance, • Hands-on leadership style with experience in team training, rota planning, recruitment, and performance management, • Passion for food, customer service, and building high-performing teams, • Bakery experience and exposure to P&L management would be advantageous If you are an experienced Bakery Manager looking to join an established and growing bakery business in Central London, apply today!

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  • Customer Service Assistant
    Customer Service Assistant
    10 days ago
    £13 hourly
    Full-time
    Finsbury Park, London

    We are looking for a reliable and organized team member to take ownership of the daily order cycle, from the moment a customer places an order to the moment it leaves the building. This is a hands-on, varied role in a fast-paced environment where no two days are exactly the same. What you’ll be doing: • Processing and printing customer orders across multiple sales channels, • Arranging shipments with carriers and ensuring every order has a tracking number, • Responding to customer messages and queries through marketplace platforms and email, • Monitoring daily tasks, dispatch targets, and delivery timescales, • Working closely with the team to keep operations running smoothly, • Helping with general office and ad hoc tasks as required What we offer: • Full training on all our systems; e-commerce experience is not required, • Consistent, guaranteed weekly hours with no zero-hours uncertainty, • The opportunity to learn about marketplace selling, inventory management, and online retail operations, • Employee discount and a casual dress code What we’re looking for: Previous experience in retail, hospitality, cleaning, warehousing, or another customer-facing role is useful, but full training will be provided. We’re looking for someone who is reliable, organised, punctual, willing to take responsibility, able to work well under pressure, and genuinely motivated to learn. You should be comfortable using a computer and communicating with customers in writing and by phone. Basic spreadsheet skills are helpful, and you should be confident handling email and learning new software. Working hours: • Sunday: 8:30am–6:00pm, • Monday: 8:30am–6:00pm, • Tuesday to Friday: 8:30am–5:30pm, • Saturday: Closed, • Overtime available

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  • Software Developer
    Software Developer
    18 days ago
    £15–£25 hourly
    Part-time
    Orpington

    Create and Evaluate Challenging Practical AI Prompts - Industry Practitioners Needed (English) • Machine Learning, • Posted Aug 22, 2026 Can AI Tackle Your Industry’s Most Complex Challenges? Help advance AI by creating practical, industry-specific prompts that test its capabilities. We are seeking experienced professionals based in the 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦 to develop high-quality AI prompts informed by their industry knowledge and hands-on experience. As an Industry Practitioner, you will create realistic, domain-specific questions and scenarios that reflect the challenges professionals encounter in their work. You will also evaluate AI-generated responses for accuracy, relevance, clarity, and overall quality. You will review responses against established guidelines, identify errors or areas for improvement, and provide consistent ratings and feedback. Ideal candidates have strong analytical skills, excellent attention to detail, and proficiency in the required language. Your contributions will help improve the accuracy and effectiveness of advanced AI systems across a range of business and professional settings. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐬: The freelancer will create realistic, work-related prompts that reflect tasks they may encounter in their day-to-day professional life. Each domain-specific prompt must meet the following requirements: ● State a clear objective. ● Specify the required inputs and expected outputs. ● Clearly define all constraints and requirements. ● Use consistent terminology and provide enough context to eliminate critical ambiguity. ● Be fully self-contained and not depend on unstated assumptions or information known only to the prompt creator. ● Represent a practical and authentic workplace task. ● Not be generated or written using AI tools. Submissions should reflect the freelancer's own knowledge, experience, and input. 𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧: ● Prompt creation: $3 USD for each successfully completed prompt. The current average benchmark is 6 prompts per hour, or approximately 10 minutes per prompt. ● Response evaluation: $1 USD for each successfully completed evaluation. The current average benchmark is 12-20 cases per hour. ● Payments are calculated based on the total number of approved prompts and evaluations. Disclaimer: Each task/milestone activation guarantees a minimum payment of $5 USD, provided the freelancer meets the required SLA and successfully completes the assigned brief in accordance with the task requirements. 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: ● Must be an industry practitioner based in the 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦 ● A practitioner in any of the following fields or domains: • Finance & Consulting, • Product & Design, • Data & AI, • Integrated Operations, • In personal entrepreneurship / Entrepreneurs, • E-Commerce and LIVE, • Marketing & Sales, • Content Creation / Content Creators, • Functions & Support, • KOL, • Others ● Preferably have hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini, Copilot, Codex, etc.) ● Native/fluent 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 speaker ● Can communicate in English for communication across a global based team. Please submit your proposal, along with relevant highlights or samples from your experience for consideration. 𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: To be considered for this project, the freelancer must complete this form (this will take less than 10 minutes to complete): https://forms.gle/LboWWQZ9pE76UN8t7 𝐀𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐢𝐧𝐠𝐞𝐧𝐜𝐢𝐞𝐬: • Please note that participation in this project is contingent upon successful completion of onboarding and available tasks to work on., • Freelancers are paper screened to ensure they are eligible for hire, • Offer is sent from the client once a freelancer is deemed eligible for hire 𝐍𝐞𝐱𝐭 𝐬𝐭𝐞𝐩𝐬: • Submit your proposal, • Complete the Google Form linked above, • Submitted responses will be reviewed, and only eligible candidates will be contacted, • If you receive an offer, provide documentation as requested to the Upwork Compliance team, • Accept your offer, • The hiring manager will contact you when they're ready for you to begin work 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥𝐢𝐭𝐲: As you go through the proposal process with this client, please keep in mind the confidentiality agreement in section 15 of the Upwork User Agreement. Note that any and all information received from or about this client is subject to the confidentiality agreement and may not be disclosed to anyone. Disclosure: All payments are split in half with the agency

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