Marketing Performance Analyst
24 hours ago
Southampton
Can you turn complex marketing data into clear insights that drive smarter decisions? Hendy Group has an exciting opportunityin our Marketing Teamfor a Marketing Performance Analyst. This position is fully on-site and open to candidates located anywhere withina commutable distance of our operational sites acrossthe South Coast. The Opportunity: The Marketing Performance Analyst deliversaccurate,actionable insights on marketing and digital performance across the entire customer journey, from awareness to vehicle sales. They ensure marketing investment is measurable, understood, and optimised through strong data, analytics, and reporting frameworks. Working with Digital, Group, and Regional Marketing teams, the role serves as the central source of truth for marketing performance, attribution, and ROI. Role responsibilities will include: Measure end-to-end marketing performance across the full funnel, including awareness, consideration, attribution, lead generation, conversion, and sales. Manage and optimise analytics frameworks across GA4, GTM, ad platforms, CRM, and DMS integrations. Ensureaccuratetracking, attribution, and data quality across digital, offline, agent, and telephony touchpoints. Build and deliver automated BI dashboards and reporting for marketing teams, leadership, and board-level insights. Analyse channel, campaign, and creative performance toidentifyoptimisation opportunities and track full lead journeys through to sale. Support ROI modelling, media efficiency analysis, and budget effectiveness, partnering closely with the Digital Media Specialist. Maintain governance over analytics standards, attribution models, data compliance, reporting automation, and overall insight capability. The Rewards: As well as a competitive salary and a structured career path, you willbenefitfrom working in a supportive, progressive environment with excellent development opportunities. You can also expect: Bespoke induction and learning programme and comprehensive ongoing training throughout your career; Enhanced family leave benefit; Life Insurance; Bupa Healthcare Cash Plan for you and your family; Opportunity to join the company pension scheme; 23 days holiday (plus bank holidays), increasing with length of service; Discounts on new vehicle, used vehicle, service and parts purchases; and Variousperksand discounts with high street and online retailers and services. About You: Strong analytical ability with the skills to interpret data, ensure accuracy, and manage tracking and analytics frameworks. Able to deliver clear, actionable insights across the full marketing funnel and translate complex data into commercial recommendations. Experienced in analysing channel, campaign, and conversion performance, and in creating dashboards, reports, and automated reporting outputs. Excellent communicator with strong problem-solving skills, able to work independently while partnering effectively with senior stakeholders and marketing teams. Proven experience in performance or marketing analytics with strong knowledge of GA4, GTM, attribution models, tracking methodologies, and full-funnel measurement. Skilled in integrating data from CRM, DMS, digital, and offline sources, and experienced in campaign reporting, optimisation, ROI measurement, and media efficiency analysis. Strong understanding of BI tools, reporting automation, data governance, consent requirements, and regulatory compliance. The Company: Hendy Group is a family-run business with over 80 sites along the South Coast. At Hendy, we aim to deliver a premium experience as we have done for 165 years, all in an effort to achieve our vision of delivering 100% customer and colleague satisfaction; our forward-thinking, progressive outlook perfectly complements our values with honesty, quality, care and customer service at the heart of the company, as they have been since 1859. If you think youpossessthe necessary experience, skills and qualifications and would like to be part of Hendys continuing success, select ApplyNow andsubmityourCV. We look forward to hearing from you. TPBN1_UKTJ