Area Sales Manager
6 days ago
Brighton
Area Sales Manager – South Central My client is a leading player in the building materials sector, seeking a driven and commercially astute Area Sales Manager to accelerate growth across the RMI (Repair, Maintenance & Improvement) market and house builder segment. This is a high-impact, field-based role suited to a proactive sales professional who thrives on building relationships, winning specifications, and delivering measurable growth. The Role As an Area Sales Manager, you will play a pivotal role in expanding market share and driving revenue through strategic engagement with merchants, house builders, contractors, and installers. Key responsibilities include: • Conducting a minimum of 16 merchant visits per week, targeting A–C customer segments to unlock incremental growth opportunities, • Proactively engaging national and regional house builders to secure product specifications and generate long-term value, • Driving specification wins across both specified and non-specified projects, particularly within roofing and construction product categories, • Collaborating closely with contractors and installers to ensure successful delivery of project specifications, • Identifying and developing new business opportunities within target markets, • Managing sales forecasts and demand planning in line with business objectives, • Executing portfolio and channel strategies to achieve revenue and growth targets, • Maintaining accurate and up-to-date sales activity within CRM systems (C4C) About You You are a commercially minded sales professional with a strong track record in the construction or building materials sector. Core Skills & Experience • Sales & Negotiation Expertise: Proven ability to develop strategic sales plans, negotiate effectively, and consistently close deals, • New Business Development: Demonstrated success in identifying and converting new opportunities, • Relationship Management: Strong experience managing merchant, house builder, and contractor relationships, • Commercial Acumen: Solid understanding of market dynamics, pricing, and profitability, • Forecasting & Planning: Experience in demand planning and pipeline management, • CRM & Data Analysis: Proficient in CRM systems (ideally C4C) with a data-driven approach to decision-making, • Product Knowledge: Understanding of roofing or construction materials (or similar technical products) Personal Attributes • Customer-focused with a genuine commitment to adding value, • Resilient and adaptable in a fast-paced environment, • Professional, credible, and operates with integrity, • Influential and persuasive communicator, • Accountable and driven to deliver results Why Join? This is an exciting opportunity to join a forward-thinking organisation where you can make a tangible impact, shape market growth, and build long-term partnerships within a thriving sector. Package: Basic Salary – Upto £50k Bonus – Upto £22k, paid monthly Car allowance or EV Car Scheme, Private Medical Insurance, Matched Pension + More