Social Media Executive
4 days ago
Potters Bar
At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another. By 2030, our goal is to have contributed over £2 million to wildlife conservation. As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world. Employment type: Full Time Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As Social Media Executive , you'll take full ownership of day-to-day execution across our social channels (currently Instagram and TikTok), sitting at the heart of how ES shows up daily online. Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel. If you're a genuine "Swiss Army knife" - ideas-led, hands‑on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you: • Real ownership and responsibility across Instagram and TikTok - not a "support only" role, • Exposure to the full social engine: organic content, community, influencer collaboration, and event content, • Clear progression toward Senior Social Executive or Social Media Manager, • A collaborative team that values quality, autonomy, and learning This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role. 1. Own Social Channel Execution End-to-End Take ownership of content planning, creation, scheduling, and publishing across Instagram and TikTok to ensure ES has a steady flow of fresh, relevant, platform-native content on each. • Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager, • Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform, • Maintain consistent posting cadence, aligned with campaign priorities, • Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each, • Proactively pitch new content ideas and even new channels (e.g. Pinterest) with a test-and-learn approach, rather than waiting to be asked You’ll be a key creative contributor within the Social Squad, stepping in as a hands‑on executor and creative contributor. • Manage the organic social content calendar and ensure alignment with wider marketing campaigns, • Translate campaign messaging into platform‑first storytelling, tailored to how each channel's audience actually consumes content, • Ensure a strong content mix across product, lifestyle, education, and community content on every channel, • Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan, • Brief channel‑specific content needs for social shoots & our in‑house creative team, • Ensure all content is reviewed and scheduled in line with the agreed plan before going live Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation. • Identify opportunities to re‑share community content across stories and feed, • Support engagement initiatives such as polls, Q&As, and interactive formats, • Adapt content between platforms, e.g. reshaping influencer or shoot content for Instagram, and editing it natively for TikTok, • Ensure every channel reflects community conversations and brand values 1. Performance Monitoring & Optimisation Track performance across channels, using insight to continuously sharpen what we make and where we put it. • Share weekly insights and recommendations, • Identify high‑performing content themes and formats, and where they should be prioritised, • Support monthly reporting and optimisation planning, • Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager Mindset: • Collaborative and team‑focused, • Creative and proactive, • Highly organised and detail‑oriented, • Excited to learn, adapt, and take ownership across multiple platforms, • Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction Must-have skills: • Experience managing Instagram and/or TikTok for a brand (posting, content planning, engagement), • Comfortable working hands‑on across at least two social platforms, with willingness to build fluency in others, • Video editing skills (CapCut, Premiere, or similar) - essential for native TikTok content, • Excellent copywriting and visual storytelling, • Strong organisational and project management skills, • Ability to manage multiple campaigns, channels, and deadlines simultaneously Experience: • 2-3 years in social media, preferably managing Instagram and/or TikTok for a brand, • Lifestyle, beauty, fashion, or DTC brands preferred, • Backgrounds we value: Social Media Executive, Content Creator roles Culture fit: • Kind, collaborative, and uplifting, • Entrepreneurial and action‑oriented, • Excited to join a purpose‑led brand, • Comfortable in a fast‑paced environment, • Private medical insurance, health & wellbeing discounts, stress support, • Income protection (up to pension age), • Life assurance (up to pension age) Flexibility and time • Hybrid working (minimum 2 days in‑office), • Up to 1 month “work from anywhere” in a ±2 hr timezone, • Annual L&D budget (3% of salary), • Annual summer retreat (e.g. 42 Acres in Somerset), • 60% team discount, • 25% friends and family discount code Impact and ownership • Ownership of Instagram and TikTok as core growth channels, • Working directly with our Social & Influencer Manager and the wider Brand team, • Direct contribution to building ES community, brand love, and to our £2M conservation mission, • [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager), • [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager), • [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager), • [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec), • [In person] Vision & Brand Ambassador Stage with Jonny (eCommerce Director) & Alex (CEO) #J-18808-Ljbffr