Programmatic Marketing Manager
1 day ago
London
About The Company About Cleo At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating. Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If youâre driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleoâs success as we scale, while growing alongside a company thatâs scaling fast, this might be your perfect fit. ___ to keep up to date with new product features and insights from the team. About Cleo At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating. Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If youâre driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleoâs success as we scale, while growing alongside a company thatâs scaling fast, this might be your perfect fit. ___ to keep up to date with new product features and insights from the team. About The Role Weâre looking for a Programmatic Marketing Manager to scale Cleoâs programmatic user acquisition strategy across the US and international markets. Youâll own the performance and growth of key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives, and targeting to drive scalable, high-quality user growth. Youâll work closely with the Growth Marketing, Data Science, and Creative teams to combine performance marketing expertise with analytical insight and experimentation. This is a hands-on role for someone who thrives in a fast-paced environment, loves testing new approaches, and wants to own one of Cleoâs most important paid growth levers. Key Responsibilities ⢠Own and scale Cleoâs programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high-performing partners., ⢠Manage day-to-day campaign execution, including setup, optimisation, and reporting to deliver against CPA, ROAS, and LTV targets., ⢠Continuously test and optimise creatives, audiences, and bidding strategies to improve channel efficiency and unlock new growth opportunities., ⢠Collaborate with Creative and Data teams to build performance-driven ad assets and feed data back into creative testing loops., ⢠Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations., ⢠Explore and onboard new programmatic partners and inventory sources to diversify Cleoâs media mix and reduce acquisition risk., ⢠Partner with Data Science and Analytics to refine attribution models, incrementality testing, and in-app event optimisation., ⢠Stay ahead of industry trends, platform updates, and privacy changes to ensure Cleoâs strategy remains cutting-edge. What Weâre Looking For ⢠Experience managing programmatic user acquisition in a performance-driven environment (ideally app or fintech)., ⢠Deep understanding of DSPs such as Moloco, AppLovin, Liftoff, and familiarity with in-app programmatic buying., ⢠Proven track record of scaling spend efficiently while improving CPA, ROAS, and retention metrics., ⢠Familiarity with SKAN, incrementality testing, and predictive modeling., ⢠Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust), and data visualisation tools., ⢠Ability to build and interpret dashboards, identify trends, and make data-driven decisions., ⢠Strong collaboration and communication skills, comfortable working cross-functionally with creative, data, and engineering teams., ⢠Self-starter with a growth mindset, curiosity for testing, and bias toward action., ⢠Comfortable operating autonomously in a fast-paced, scaling environment., ⢠Passion for Cleoâs mission to help people improve their financial health. Nice To Have ⢠Experience in fintech, subscription-based products, or other app-first businesses What do you get for all your hard work? ⢠A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: ___, ⢠Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures, ⢠A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support., ⢠Flexibility. We canât fight for the worldâs financial health if weâre not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work, ⢠Work where you work best. Weâre a globally distributed team. If you live in London we have a hybrid approach, weâd love you to spend one day a week or more in our beautiful office. If youâre outside of London, weâll encourage you to spend a couple of days with us a few times per year. And weâll cover your travel costs, naturally. Other Benefits ⢠Company-wide performance reviews every 6 months, ⢠Generous pay increases for high-performing team members, ⢠Equity top-ups for team members getting promoted, ⢠25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days), ⢠6% employer-matched pension in the UK, ⢠Private Medical Insurance via Vitality, dental cover, and life assurance, ⢠Enhanced parental leave, ⢠1 month paid sabbatical after 4 years at Cleo, ⢠Regular socials and activities, online and in-person, ⢠We'll pay for your OpenAI subscription, ⢠Online mental health support via Spill, ⢠Workplace Nursery Scheme, ⢠And many more! Welcoming everyone We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If thereâs anything we can do to accommodate your specific situation, please let us know. Download the TestFlight App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: ___By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's ___By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's ___