Marketing Assistant
18 days ago
Glasgow
Advertising and Marketing Associate Professional Location: Scotland
Salary: £38,000
Job Type: Full-time Job overview: We are seeking a dynamic and detail-oriented Advertising and Marketing Associate Professional to join our team. The successful candidate will support the development and execution of marketing strategies, assist in the creation of advertising campaigns, and help drive brand awareness and growth. This role requires a creative thinker with excellent communication skills and a strong understanding of marketing principles. Key Responsibilities Campaign Development:
Assist in the planning, creation, and implementation of advertising campaigns across various media platforms, including digital, print, and social media.
Content Creation:
Develop engaging content for marketing materials, including blog posts, social media updates, email newsletters, and website copy.
Market Research:
Conduct market research to identify trends, customer needs, and competitor activities. Analyze data to inform marketing strategies and tactics.
Brand Management:
Support the maintenance and enhancement of brand identity and consistency across all marketing initiatives.
Analytics and Reporting:
Monitor and analyze the performance of marketing campaigns using analytics tools. Prepare reports and make recommendations for improvements.
Collaboration:
Work closely with cross-functional teams, including sales, design, and product development, to ensure cohesive and effective marketing efforts.
Event Coordination:
Assist in the planning and execution of promotional events, trade shows, and product launches.
Administrative Support:
Provide administrative support to the marketing department, including scheduling meetings, organizing files, and maintaining marketing calendars.
Qualifications/skills
Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Experience: 1-3 years of experience in marketing, advertising, or a related field.
Strong written and verbal communication skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite) is a plus.
Excellent organizational and project management abilities.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with attention to detail and the ability to multitask in a fast-paced environment.
