Digital Marketing Specialist
hace 8 días
Bedford
Digital Marketing Lead Salary: Up to £60k Location: Bedford (Hybrid/Remote) About the Role My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK. They're seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta. This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint. Key Responsibilities • Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic, • Take ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performance, • Plan and execute Local SEO initiatives across multiple regions and service areas, • Manage PPC campaigns to support lead generation and marketing objectives, • Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs, • Monitor and report on performance using GA4, Go...