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Duties and Responsibilities: · Conducting market research to understand customer preferences, market trends, and competitive landscape. · Analysing sales data, customer feedback, and market conditions to inform marketing strategies. · Developing and implementing marketing plans and strategies to achieve business objectives. · Setting marketing goals, budgets, and timelines. · Building and maintaining a strong brand image. · Ensuring consistent brand messaging across all marketing channels. · Creating and managing marketing campaigns, including digital, print, and in-store promotions. · Organizing and managing promotional events, product launches, and other marketing activities. · Coordinating with sales, product development, and other departments to align marketing efforts. Skills and Experience: · Ability to analyse market trends, customer behaviour, and campaign performance · Excellent verbal and written communication skills · Bachelor's &/Master’s degree or a related study and experience · Developing strategies to enhance customer engagement and loyalty · Proficiency in Google Analytics, social media insights, and other relevant software · Highly organised with a keen attention to detail.