Area Sales Manager
18 hours ago
Bury Saint Edmunds
About the Role We’re looking for a driven Area Sales Manager to join our Equipment Solutions team. This is a high-impact role focused on building strong customer relationships and delivering tailored equipment solutions through both sales and hire. You’ll play a key role in driving sustainable growth, maximising machine sales, and expanding our customer base while delivering a best-in-class customer experience. Responsibilities Sales & Strategy • Deliver strong sales performance through effective CRM usage, forecasting, and territory planning, • Manage and achieve sales targets across your region, • Enhance go-to-market strategies to improve profitability, • Drive growth in machine population Customer & Supplier Management • Build and maintain strong relationships with customers, OEM suppliers, and key stakeholders, • Promote Global Machinery Solutions’ full product offering, • Ensure alignment with approved suppliers and ISO processes Sales Execution • Manage deals end-to-end, ensuring accuracy across: PDI, delivery, installation, and warranty, • Maintain accurate order records and stock alignment, • Deliver timely and efficient sales fulfilment Business Development • Conduct product demos (target 25% conversion rate), • Identify and win new business opportunities, • Attend industry events and exhibitions, • Organise and support customer factory visits, • Grow both equipment sales and aftermarket contracts Performance & Reporting • Provide weekly updates on performance, forecasts, and pipeline activity, • Track win/loss insights and order progress, • Ensure CRM accuracy and reliable forecasting Collaboration • Partner closely with Marketing, Aftersales, and Sales Support teams, • Support campaign planning, delivery coordination, and cost control Compliance & Safety • Adhere to all legal, ISO, and Health & Safety requirements, • Maintain high standards of operational compliance What Success Looks Like • Consistent achievement of sales targets, • Strong customer satisfaction and retention, • Accurate CRM forecasting and reporting, • High levels of order accuracy and delivery performance, • Growth in aftermarket contracts, • Effective OEM relationship management What We’re Looking For Skills & Experience • 2+ years’ experience in a sales role (ideally within machinery, construction, or equipment), • Strong negotiation and influencing skills, • Commercial awareness and analytical mindset, • Ability to perform under pressure in a target-driven environment, • Understanding of OEM relationships and technical products, • Business qualification or formal sales training (desirable) Key Attributes • Motivated, proactive, and results-driven, • Excellent communicator and relationship builder, • Strong team player with a collaborative approach, • Solutions-focused with good decision-making skills, • Committed to continuous improvement and delivering value Why Join Us? At Global Machinery Solutions, you’ll be part of a growing, ambitious business where your contribution directly impacts success. We offer a dynamic environment, strong team culture, and real opportunities to grow your career.