Development Manager, Annual Giving
4 days ago
Washington
Job Description MISSION Our mission is to support strong children, strong families, and strong communities. VISION At Martha’s Table, we believe that every Washingtonian deserves the opportunity to stay and thrive. ABOUT MARTHA’S TABLE At Martha’s Table, we believe that every Washingtonian deserves the opportunity to thrive. For over forty years, we have worked to support strong children, strong families, and strong communities by increasing access to quality education, health and wellness, and family resources. Together, we are “One MT.” This means we work across all three of our locations to support our shared mission. In all that we do, we exemplify our four core values of respect, compassion, teamwork, and accountability. These values -- and our commitment to “white glove service” -- guide how we engage with the communities we stand alongside and how we work together as a team. When you come to Martha’s Table -- as a guest or as a team member -- you are valued and you deserve our very best. In order to be the best version of MT, we are deeply committed to equitable practices. We apply the principles of diversity, equity, and inclusion in providing programming and services; in creating our Board; in partnerships and procurement; and in hiring, training, and advancing our team members. We invest in our team members’ personal and professional goals through our “STEP” program, which includes tuition for continuing education, certifications, and professional development; funding to unlock financially held transcripts; and flexible leave options. POSITION OVERVIEW The Development Manager, Annual Giving will work with the Director of Individual Philanthropy to lead strategies for grassroots (under $1,000), mid-level ($1,000–$9,999), and monthly supporters. There will be a particular focus on engaging donors and prospects living in Ward 8, while designing and implementing multi-channel campaigns and supporting the management of a $2.4 million portfolio with strong growth potential. POSITION DUTIES AND RESPONSIBILITIES Donor Engagement: Develop and execute a plan to qualify, solicit, acknowledge and build a relationship with individual donors in the annual giving portfolio (with a focus on monthly donors, first-time donors, and peer-to-peer donors). * Communicate and engage with donors to thank, build a relationship, and creatively connect them to Martha’s Table’s work and mission. * Make direct in-person asks and draft compelling written solicitations, tailoring appropriate asks to match organization's strategic initiatives with philanthropic interests of individual donors. * Coordinate and host donor visits. * Coordinate regular thank-a-thons across the year to drive donor retention and engagement. This includes writing compelling scripts, motivating callers, and developing call targets (e.g., first-time donors, monthly donors, donors and prospects living in Ward 8). * Collaborate with the Director of Individual Philanthropy on a lapsed donor strategy. Content Development: Draft compelling materials that leverage effective storytelling and donor-centric communication techniques to deepen our supporters’ commitment to Martha’s Table. This includes, but is not limited to: * Work with the Development and Communications departments to create and implement a 12-month written fundraising plan that uses stewardship and solicitation best practices to engage donors through direct mail, email, phone, text, and social media. * Collaborate with the Development and Communications departments to draft donor-facing emails and other marketing materials (appeals, newsletters, invitations, etc across donor segments and giving circles). * Create copy and oversee donor-focused pages on our website to align with fundraising best practices, in collaboration with the communications team. * Support the production of print and digital quarterly newsletters that provide an on-the-ground look at our work and illustrate the impact of Martha’s Table. * Collaborate with the Director of Individual Philanthropy to develop project plans and manage consultants/vendors for graphic design and direct mail, ensuring high-quality, on-time, and on-budget deliverables with high fundraising returns. * Enhance messaging protocols for different segments of donors based on relationships with the organization and past giving history. Grassroots Fundraising: Build and strengthen fundraising strategies to acquire and retain grassroots donors with a focus on monthly donors, peer-to-peer fundraising, and first-time donors within the annual giving portfolio. This includes, but is not limited to: * Managing and growing the “Apple Corps” monthly donor program (currently more than 388 donors giving an average of $53/month); creating tailored stewardship communications for current recurring donors; and encouraging annual donors to set up recurring financial contributions. * Developing a strategy for and implementing a dynamic welcome series for first-time donors. * Expanding our peer-to-peer fundraising opportunities by empowering current supporters to serve as fundraising ambassadors for Martha’s Table through mini-campaigns, events, and more. Event Support: * Represent Martha’s Table as an ambassador at nonprofit and community events in DC (e.g., festivals, parades). * Coordinate and support fundraising and stewardship events for grassroots donors. * Create online fundraising pages for grassroots and special events, including charity races, the Martha's Table Annual Benefit, organization-wide events, and peer-to-peer fundraising initiatives. * Create and implement messaging strategies to amplify the efforts of individuals who fundraise for MT. * Manage guest lists for grassroots events. Additional Responsibilities: * Collaborate with other department leaders and across the organization to engage donors through storytelling, volunteering, events, and other relationship-building activities. * Track and report on progress for a set portfolio of annual fund donors. * Maintain accurate notes and records in EveryAction and shared drives. * Support gift processing and acknowledgement as needed. * Assist with prospect research as needed. • Attend at least 2 anchor events annually., • Commitment to Martha’s Table’s mission and core values of compassion, respect, teamwork, and accountability., • Embodies and serves as a model for “The Martha's Table Experience” and our organization’s core values. Other duties as assigned. EXPERIENCE, KNOWLEDGE, AND SKILLS REQUIREMENTS • Ability to craft compelling, donor-centered communications across channels (appeals, newsletters, digital campaigns, stewardship materials)., • Strong writing skills with the ability to tailor messages for specific audiences, incorporating strength-based writing that highlights dignity and respect, • Candidates should be comfortable developing and executing multi-channel strategies using direct mail, email, text, phone, and social media., • Experience creating visually appealing content with mass email services (such as Constant Contact or Mailchimp), • Creative and able to envision new ways to authentically engage donors., • Ability to developing innovative ways to engage donors and prospects while leveraging communications resources effectively., • Strong attention to detail in written and visual materials., • Ability to build and sustain meaningful relationships with grassroots, mid-level, and monthly supporters. This includes making direct asks, tailoring solicitations to donor interests, and stewarding donors with authenticity and care, particularly those living in Ward 8., • Skills in donor segmentation, recurring giving programs, lapsed donor re-engagement, and peer-to-peer fundraising, with the ability to implement data-informed strategies that increase revenue and retention., • Ability to maintain a donor-centric lens in planning and project management., • Hands-on experience with grassroots and digital fundraising tactics. This includes managing recurring giving programs, welcoming and upgrading first-time donors, and leveraging peer-to-peer campaigns., • Knowledge of database management (EveryAction or similar CRM systems) and donor tracking., • Skills at working across teams to ensure consistency in donor engagement and reporting., • Effective project managment skills and an ability to map out and follow through on clear action plans., • Comfortable representing Martha's Table at nonprofit and community events, as well as coordinating grassroots donor events., • Ability to engage confidently with diverse audiences and authentically connect supporters to the mission., • Demonstrated commitment to Martha’s Table’s core values of compassion, respect, teamwork, and accountability., • Passion for the mission to support strong children, strong families, and strong communities through education, health and wellness, and family engagement in D.C., • Openness to feedback and commitment to ongoing professional development., • Collegial approach with the ability to build and maintain strong relationships across teams, as well as with partner organizations., • Proactive mindset with a willingness to contribute beyond defined responsibilities, including participating in volunteer shifts and organizational initiatives., • Ability to inspire others, generate enthusiasm, foster shared purpose, and drive collective action., • Knowledge of multichannel direct marketing and familiarity with segmentation strategies using a large constituent database., • Experience working effectively in complex nonprofit environments, collaborating across departments to collect information, data, and impact stories, while balancing independent initiative and teamwork., • Strong awareness of and connection to community needs, with a demonstrated commitment to belonging, parity and empowerment., • Bachelor’s degree plus 1-2 years of experience in development, demonstrating success or 3-5 years of experience in fundraising or related field Martha's Table requires all team members to have: • 2 doses of either Pfizer or Moderna administered before April 18, 2023;, • 1 dose of Johnson & Johnson's Janssen administered before May 22, 2023;, • 2 doses of Novavax COVID-19 vaccine, Adjuvinated; or Candidates who object in good faith and in writing, pursuant to procedures established by the City Administrator or his/her designee, that the employee's vaccination would violate their sincerely held religious beliefs; and * Candidates who have obtained and submitted written certification from a physician or other licensed health professional who may order an immunization, that being vaccinated for COVID-19 is medically inadvisable because of the employee's medical condition. Marha's Table is an Equal Opportunity Employer. Applicants who are unable to be vaccinated for religious or medical reasons should contact Human Resources () as soon as possible to engage in the interactive process and explore what, if any, reasonable accommodations Martha's Table is able to offer. This position requires the completion of a satisfactory background check. Martha's table is an Equal Opportunity Employer and is committed to providing employees with a work environment free of discrimination and harassment of any kind. Martha's table is committed to the principle of equal employment opportunities for all employees and applicants for the employment and prohibits discrimination and harassment of any type without regard to race, color, religion or belief, age, sex (including pregnancy), national, social or ethnic origin, disability status, HIV status, family medical history or genetics, protected veteran status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Martha's table will not tolerate discrimination or harassment based on any of these characteristics. If you need assistance or an accommodation due to a disability, you may contact us at 202-328-6608 or via e-mail at .