Director of Sales
28 days ago
Minneapolis
Job Description About Reviva Reviva is a leading provider of remanufactured diesel and gas engines serving distributors across North America. We’re known for quality, reliability, and an unwavering commitment to our customers. Our engines power fleets, equipment, and vehicles across multiple industries — and our distributor relationships are the foundation of our success. We’re seeking a Director, Sales and Marketing to lead our sales organization into its next phase of growth by strengthening distributor relationships, improving quote volumes and win rates, and driving accountability across the team. Position Summary The Director, Sales and Marketing will oversee Reviva’s distributor-driven sales team, responsible for building strong, productive relationships with distributors and their end customers. They will create and implement short- and long-term sales and marketing strategies to support sales and marketing team goals and annual financial targets. This role requires a hands-on leader who can coach, manage, and develop a high-performing team, drive strategy execution, and ensure achievement of sales goals. The ideal candidate will bring a blend of strategic leadership and tactical discipline, with a passion for growth, customer satisfaction, and continuous improvement. They will also play a key role in resolving customer issues, particularly related to warranty claims, balancing empathy, fairness, and business acumen. This role reports directly to the President of Reviva and is a member of the Senior Leadership Team. Key Responsibilities Sales Leadership and Management • Lead, coach, and develop a team of 4–5 sales reps who manage assigned distributors and drive both inbound and outbound sales activities., • Establish clear sales plans, KPIs, and accountability systems for each team member., • Monitor sales performance, ensuring the team meets or exceeds revenue, quote, and win-rate targets., • Conduct regular pipeline and performance reviews, providing actionable coaching and support., • Foster a culture of urgency, accountability, and continuous improvement., • Develop and execute strategies to grow quote volumes, conversion rates, and overall distributor engagement., • Collaborate with Marketing, Operations, and Finance to align sales initiatives with company goals and product availability., • Identify opportunities to expand the distributor base and strengthen Reviva’s presence in underpenetrated markets., • Analyze sales data to identify trends, opportunities, and performance gaps., • Align marketing strategy with sales initiatives to drive revenue growth and brand awareness., • Establish and maintain a strong and consistent brand image and identify across all marketing and communications., • Direct the development and implementation of impactful marketing campaigns across various channels, such as website, SEO, PPC and social media., • Evaluate performance against goals and make necessary adjustments to ensure projected sales targets are met., • Serve as the senior relationship manager for key distributors and high-value accounts., • Ensure sales reps are proactively building and maintaining strong distributor relationships., • Support reps in negotiation and deal-structuring to secure profitable and sustainable business., • Partner with distributors to help them effectively promote and recommend Reviva products to their customers., • Support resolution of customer issues related to warranty claims and product quality., • Collaborate with Warranty team to investigate disputes objectively to determine fault (Reviva vs. end customer installation or handling)., • Make informed, fair assessments of denied claims, balancing customer satisfaction with company integrity., • Partner with Product and Operations teams to provide market feedback and influence product enhancements., • Work closely with Marketing to support lead generation campaigns, promotional programs, and content that drives distributor engagement., • 10+ years of B2B sales experience, with at least 5 years in a sales leadership role managing sales teams., • Experience and success in the automotive, industrial, remanufacturing, or heavy-equipment sectors preferred., • Proven track record of building and leading high-performing teams that deliver measurable growth., • Strong experience in and understanding of distributor sales models, channel management, and account development., • Demonstrated success in negotiating complex customer situations, including warranty or service-related disputes., • Analytical mindset with ability to use data for decision-making and forecasting., • Excellent communication, negotiation, and relationship management skills., • Hands-on leadership style—comfortable coaching, strategizing, and rolling up sleeves as needed., • Results-Driven: Focused on measurable growth, performance, and outcomes., • Strategic and Tactical: Can develop big-picture plans and execute them flawlessly., • Accountable: Sets clear expectations and motivates and holds the team to high standards., • Collaborative: Works cross-functionally to solve challenges and align priorities., • Resilient: Capable of handling complex customer situations with balance and professionalism., • Achievement of annual revenue and margin goals., • Meet or exceed daily, weekly, monthly and annual quote volume goals., • Quote-to-win conversion improvement., • Growth in distributor engagement and new distributor acquisition., • Reduction in warranty resolution cycle times., • Motivated and high-performing sales team.