Director of Media Research
4 days ago
Burbank
Job Description Job Summary: Join one of the fastest-growing media companies in the U.S. as our Director of Media Research. We are seeking a talented individual with a broad range of skills to drive revenue by developing reports, interpreting data, and creating compelling sales materials. In this role, you will provide strategic insights and creative recommendations to programming and management, working independently with a wide variety of sales teams across multiple radio and television markets nationwide. You will report to the Vice President of Media Research. Responsibilities: • Develop and deliver essential sales and competitive intelligence reports, including market rankings, one-sheets on station performance, and advertiser category decks for MediaCo's radio markets nationwide., • Generate innovative qualitative research that connects consumer behavior to media consumption, responding efficiently to ad-hoc requests and supporting revenue growth., • Produce high-stakes presentation materials and data visualizations for the Board of Directors and Investor meetings, supporting strategic decision-making., • Lead initiatives to increase productivity, automate research processes, and improve insights, elevating our overall research capabilities., • Collaborate with VP of Research to provide holistic insights across the various media platforms, including network, local, and streaming television, radio, as well as social media metrics., • Generate quarterly local market audience selling estimates for TV and radio stations., • Bachelor’s degree and 10 years of progressive experience in media research or a related field, demonstrating a deep understanding of media metrics, measurement systems, and qualitative research methodologies., • Expert proficiency in Microsoft Office Suite, with advanced skills in Excel (pivot tables, complex formulas, data visualization) and PowerPoint (creating compelling, executive-level presentations)., • Strong quantitative literacy with a proven ability to manage and interpret large datasets accurately, demonstrating meticulous attention to detail., • Proven experience collaborating effectively with sales, programming, and executive leadership to translate research into actionable business strategies., • Demonstrated ability to work autonomously, take initiative, and drive projects from inception to completion with minimal supervision., • Direct experience with core industry research software, including Nielsen Audio tools (Tapscan, PD Advantage, PPM Analysis Tool) and/or Nielsen Video tools (Arianna, NLTV, NNTV, Ad*Intel)., • Familiarity with consumer insights tools such as MRI-Simmons or Nielsen Scarborough for linking consumer behavior with media consumption., • Working knowledge of Nielsen audio and video methodologies to contextualize data and insights., • Salary Range: $100,000 - $140,000 annually (commensurate with experience and location), • Comprehensive Medical, Dental, and Vision Insurance, • 401(k) plan, • Generous Paid Time Off (PTO) policy and paid company holidays, • Optional Life Insurance and Pet Insurance Company Information and Culture: MediaCo Holding Inc. is a diverse, multi-platform media company that stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences across the U.S. Company Profile: • Mission & Focus: MediaCo is a brand and content company committed to reflecting, informing, and amplifying communities, with a particular focus on African-American and Spanish-speaking Hispanic audiences., • Iconic Brands: The company's portfolio includes iconic brands such as the legendary New York radio stations Hot 97 (WQHT-FM) and WBLS (107.5 FM), the EstrellaTV network, Estrella News, the Don Cheto Radio Network, and other Spanish-language radio stations in top markets like Dallas, Houston, Los Angeles, and New York., • Reach: MediaCo reaches millions of people monthly through its television, radio, digital, and streaming platforms, delivering a dynamic mix of free, ad-supported content across all major devices., • Culture & Values: The company emphasizes a culture of ethical conduct, integrity, and accountability. It is committed to building teams that reflect the communities served. Corporate social responsibility and making a difference in the community are core parts of its culture., • Depending on location, this is an In-Person or Hybrid position, offering some flexibility but with in-office collaboration expected in one of our preferred hub locations: New York, NY; Burbank, CA; Dallas, TX; or Houston, TX., • We will also consider fully remote candidates for the right individual, though some limited travel may be required for team meetings or presentations. MediaCo is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.