Senior Brand Manager
1 day ago
Grand Prairie
Job DescriptionDescription: At A&B Beverage Company, we’re proud to build, grow, and champion a diverse portfolio of leading and emerging brands across non-alcoholic beverages, wine & spirits, and snacks. As a Senior Brand Manager, you are the strategic owner of our brand portfolio— shaping the long-term brand vision, driving supplier partnerships, overseeing product innovation, and ensuring seamless integration between sales, operations, and marketing to deliver measurable business results. As a senior leader within the Marketing and Business Development team, this individual will mentor Brand Managers, influence executive-level decision making, and serve as the internal and external face of our supplier portfolio. The ideal candidate is a strategic, commercially minded brand builder with deep beverage-alcohol and CPG experience, a strong analytical mindset, and a proven record of turning category insight into profitable growth. Key Responsibilities Brand Strategy & Portfolio Leadership • Develop and execute long-term brand vision and annual brand plans across non-alcoholic beverages, wine & spirits, and snacks, including positioning, pricing, portfolio architecture, and channel strategy., • Serve as the internal category expert across all three segments—synthesizing consumer insights, Nielsen/IRI data, and competitive intelligence into actionable growth strategies., • Define, track, and report brand KPIs, ROI, depletion trends, and market share performance to senior leadership on a monthly and quarterly basis., • Lead the annual planning process in partnership with Finance, Sales, and Operations, including volume forecasts, budget allocation, and resource prioritization across brands., • Act as the primary strategic liaison with supplier partners across all three segments, building trust-based relationships at senior leadership levels., • Negotiate and manage annual business plans, marketing co-op investments, incentive programs, and performance commitments with supplier partners., • Lead supplier business reviews, market visits, and joint planning sessions to align on priorities, execution standards, and mutual growth targets., • Direct the full product lifecycle from concept through launch and post-launch optimization—including new item onboarding, line extensions, limited-time offerings, and portfolio pruning., • Lead cross-functional teams spanning supply chain, finance, sales, operations, compliance, and retail to ensure flawless execution of new brand introductions., • Own brand forecasting and demand planning in partnership with supply chain and finance, ensuring the inventory health across the wine, spirits, non-alcoholic, and snack portfolios., • Lead the development and execution of integrated marketing campaigns, including digital activations, social media, influencer partnerships, experiential marketing, and in-store programs across all three segments., • Ensure brand identity, messaging, and creative standards are consistent and elevated across all consumer and trade touchpoints., • Oversee the planning and execution of trade shows, supplier events, sampling programs, and sponsorships that drive brand visibility, trial, and trade engagement., • Partner with the Sales leadership team to develop trade marketing programs, promotional calendars, and channel-specific strategies across on-premise, off-premise, independent, and chain accounts., • Equip the sales organization with compelling brand education, selling tools, and category stories that drive distribution, shelf presence, and velocity., • Evaluate trade spend effectiveness, promotional ROI, and pricing architecture—making data-driven recommendations to optimize investment and profitability., • Mentor, develop, and directly manage a team of brand managers, associate brand managers, and marketing coordinators, setting clear performance goals and career development plans., • Serve as the central liaison between Marketing, Sales, Operations, Finance, and Executive Leadership on strategic brand matters., • Manage multi-million-dollar marketing and trade budgets, ensuring disciplined spend tracking, accountability, and delivery of initiatives on time and on budget., • Bachelor’s degree in Marketing, Business Administration, or a related field required., • 7+ years of progressive experience in brand management, marketing, or commercial roles within beverage-alcohol, non-alcoholic beverage, CPG, or snack industries., • Demonstrated experience managing brands across multiple categories—ideally including exposure to both alcoholic (wine/spirits) and non-alcoholic segments., • Proven track record of successful product launches, brand growth initiatives, and P&L or budget management., • Strong understanding of the three-tier distribution system, state-by-state regulatory considerations, and on/off-premise retail dynamics., • Experience directly managing and developing people; a coaching mindset and a passion for building high-performing teams., • Exceptional project management, communication, presentation, and analytical skills—comfortable presenting to executive audiences and supplier principals., • Proficiency in Microsoft Office and data/analytics platforms such as Nielsen, IRI, VIP/Karma, Encompass, Power BI, or Tableau., • MBA or advanced degree., • Distributor, supplier or three-tier experience., • Deep relationships with supplier partners and retail channel decision-makers across beverage-alcohol, non-alcoholic, and/or snack categories., • Strategic thinker with strong commercial and financial acumen—fluent in margin structures, trade investment, and ROI modeling., • Creative, entrepreneurial mindset with a passion for innovation, emerging brands, and “outside-of-the-box” product opportunities., • Ability to balance long-term strategic vision with hands-on, in-market execution. Benefits • 401(k) matching – A&B Distributors will contribute 100% of the first 5% after one year of service, • Accident Insurance, • Critical Illness Insurance, • Dental Insurance, • Disability Insurance, • Employee Assistance Program, • Health Insurance PPO, • Life Insurance, • Paid Holidays – 9 per year, • Paid Parental Leave, • Sick – One week of sick each year, • Vacation – Two Weeks starting