Social Media Content Creator
9 days ago
Wichita
Job DescriptionBenefits: • 401(k), • 401(k) matching, • Dental insurance, • Employee discounts, • Health insurance, • Paid time off Youll work closely with the Social Media Manager to build and execute a defined social strategy, develop a consistent content calendar, and create standout organic content that differentiates us from competitors. We need a go-getter. Someone proactive. Someone not afraid to get their hands dirty filming workouts, capturing member testimonials, hopping into trends, and bringing fresh ideas to the table. Strategy & Planning • Assist in developing and refining a cohesive social media strategy, • Build and maintain a consistent, forward-thinking content calendar, • Align content with brand voice, campaigns, promotions, and club initiatives, • Contribute ideas that support engagement, traffic, and retention goalsContent Creation, • Capture and produce high-quality photo and video content in club environments, • Create short-form and long-form video content tailored for:, • Instagram (Reels, Stories, Feed), • Facebook, • TikTok, • YouTube (Shorts + longer-form content), • Film workouts, trainers, member stories, behind-the-scenes, events, and trends, • Write compelling captions that drive engagement and conversation, • Ensure content feels authentic, energetic, and community-drivenEditing & Production, • Edit short-form video quickly and effectively (CapCut, InShot, Premiere Pro, Final Cut, etc.), • Add captions, hooks, motion graphics, and trend-based audio, • Optimize content for each platforms best practices, • Maintain brand consistency in visuals and messagingTrend & Platform Awareness, • Stay ahead of social trends, viral formats, and platform updates, • Identify opportunities to participate in trending conversations, • Translate trends into fitness- and community-relevant contentPerformance & Optimization, • Monitor analytics and engagement metrics, • Adjust content based on performance insights, • Understand how social impacts brand perception and member loyaltyQualifications & Skills, • 13+ years of experience in social media content creation, • Strong understanding of Instagram, Facebook, TikTok, and YouTube, • Confident on camera and comfortable directing others on camera, • High energy and comfortable working in gym environments, • Baseline knowledge of health and fitness (terminology, training styles, gym culture), • Strong video editing skills (mobile and/or desktop software), • Independent thinker with creative problem-solving ability, • Ability to execute quickly while meeting deadlines, • Organized and detail-oriented, • Strong written communication skills, • Experience with:, • Content scheduling tools (Later, Hootsuite, Sprout, etc.), • Basic graphic design (Canva, Adobe Suite), • Analytics dashboards, • Community management and engagement, • Photography skills a plus, • Paid ads knowledge a plus (not required, but beneficial)What Were Looking For, • A self-starter who takes initiative without being micromanaged, • Someone who sees opportunities everywhere, • Comfortable experimenting and iterating, • Not afraid to try, fail, adjust, and improve, • Passionate about fitness, community, and storytelling, • Thrives in a fast-paced, collaborative environmentWhat Success Looks Like, • Consistent, high-quality content output, • Increased engagement and community interaction, • Growth in brand visibility and positive perception, • Social content that feels authentic, energetic, and differentiated, • A strong, recognizable digital presence across all platforms