Marketing Specialist
6 days ago
Grand Rapids
Job Description Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility? We’re seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution. Compensation & Benefits • Salary Range: $52,000 – $65,000 (based on experience), • Bonus potential based on performance and results, • Paid Time Off (PTO), • Opportunities for professional growth within the team, • Maintain and evolve the brokerage’s brand identity across all marketing materials and channels., • Develop and execute monthly and quarterly marketing plans aligned with brokerage goals., • Manage the brokerage website, optimize SEO, and maintain a strong online presence., • Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)., • Design and oversee digital ad campaigns (Google, Meta, local sponsorships)., • Design custom listing presentations, postcards, flyers, and social media graphics., • Assist agents with personal branding, social media strategy, and the use of marketing tools., • Coordinate professional photography, videography, staging, and signage for listings., • Write compelling property descriptions for MLS, social media, and print marketing., • Plan and promote brokerage and community events., • Manage event marketing materials, RSVP tracking, and day-of logistics., • Support sponsorships and partnerships with local businesses and organizations.Qualifications:, • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)., • 2–4 years of experience in marketing, with real estate industry experience preferred., • Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools., • Knowledge of CRM systems (Command, HubSpot, or similar)., • Strong copywriting, design, and project management skills., • Understanding of local real estate markets and trends., • Creative and strategic thinker with an eye for detail., • Excellent organizational and multitasking abilities., • Strong interpersonal and collaboration skills., • Data-driven decision-making and adaptability., • Passion for real estate and community connection.About Company At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market. Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.