Marketing Executive

17 August 2024•546 views

Job Description: Marketing Executive
Position: Marketing Executive
Department: Marketing
Location: 216a whitechaple road
Reports to: Marketing Manager / Head of Marketing
Type: Full-time / Contract
Job Summary:
The Marketing Executive is responsible for developing and executing strategic marketing plans to promote the company's products, services, or brand. This role involves conducting market research, creating marketing campaigns, managing social media, analyzing campaign performance, and collaborating with cross-functional teams to drive customer engagement and sales growth.
Key Responsibilities:
Market Research:
Conduct thorough market research to identify trends, customer needs, and competitive landscape.
Analyze consumer behavior and adjust marketing strategies accordingly.
Monitor industry trends and competitors' activities.
Campaign Development & Execution:
Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, and print.
Collaborate with the creative team to design marketing materials (brochures, ads, social media posts, etc.).
Manage and optimize marketing campaigns to meet KPIs such as lead generation, brand awareness, and customer retention.
Content Creation & Management:
Create engaging content for different platforms, including website, blogs, social media, and newsletters.
Ensure consistency of brand messaging and tone across all marketing communications.
Manage the company’s social media profiles, creating and scheduling posts, and engaging with followers.
Event Planning & Coordination:
Plan and execute marketing events, trade shows, and product launches.
Coordinate logistics and promotional activities for events.
Digital Marketing:
Manage and optimize PPC campaigns, SEO strategies, and social media advertising.
Track and report on the effectiveness of online marketing efforts, using tools like Google Analytics.
Implement email marketing campaigns and manage subscriber lists.
Collaboration:
Work closely with the sales team to align marketing efforts with sales objectives.
Liaise with external agencies, printers, and other vendors to ensure project deadlines are met.
Coordinate with product development teams to understand new products and features.
Performance Analysis & Reporting:
Analyze the performance of marketing campaigns and generate detailed reports.
Provide insights and recommendations for future campaigns based on data-driven analysis.
Track and report on key marketing metrics such as ROI, conversion rates, and customer acquisition costs.
Budget Management:
Assist in managing the marketing budget, ensuring all activities are cost-effective.
Monitor expenditures and optimize resource allocation.

Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, or related field.
Experience: 2-4 years of experience in a marketing role, preferably in a similar industry.
Skills:
Strong understanding of marketing principles and practices.
Proficient in digital marketing tools and platforms (e.g., Google Analytics, AdWords, SEO, SEM).
Excellent communication, writing, and presentation skills.
Creative thinking and problem-solving abilities.
Strong organizational skills and attention to detail.
Ability to work both independently and collaboratively in a team environment.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.

Personal Attributes:
Proactive and self-motivated with a positive attitude.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Strong analytical skills and a data-driven mindset.
Passionate about marketing and staying updated with industry trends.
Working Conditions:
Standard office environment.
May require occasional travel for events and meetings.
Flexibility in working hours may be required during campaign launches or events.