German Speaking Sales and Marketing Manager
2 days ago
Warwick
Job Title: German Speaking Sales and Marketing Manager, DACH (Germany, Austria, Switzerland) Salary: £40,000 - £45,000 per annum, depending on experience Contract: Full-Time Location: Warwick – hybrid working, 2-3 days per week in the office Our client is a fast-growing, award winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution. You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams. This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect. Key Responsibilities: Regional Strategy & Leadership • Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities, • Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management, • Build, manage, and develop a regional team over time, including hiring, coaching, and performance management, • Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape, • Translate insights into clear positioning, messaging, and campaign strategies, • Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials, • Work closely with the global Marketing team to adapt and scale campaigns for the DACH region, • Drive revenue growth across eCommerce and other regional sales channels, • Personally manage and grow key accounts and strategic partners, • Develop sales activation strategies that connect marketing activity directly to commercial outcomes, • Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations, • Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events, • Plan regional content, events, and travel in a structured, commercially focused way, • Lead DACH go-to-market planning for new hardware and software product launches, • Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences, • Coordinate launch activity across marketing, sales, customer support, and partners, • Own regional reporting across marketing performance, sales results, pipeline health, and customer insights, • Develop clear, actionable reports that inform decision making at both regional and global level, • Track competitor activity, pricing, positioning, and product developments. Essential Skills & Experience: • Extensive experience in senior marketing and sales roles, ideally within the DACH region, • Strong marketing background, including marketing research, campaign strategy, and sales activation, • Proven experience growing revenue in an established market, • Demonstrated ability to lead, build, and scale teams, • Deep understanding of DACH cultural, commercial, and business norms, • Fluent German with excellent written and spoken English, • Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions, • Strong presentation and stakeholder communication skills. Desirable Skills/Experience: • Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries, • Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools, • Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments, • Experience launching products into European markets, • Additional European language skills. Why Join Us? • The opportunity to work in a dynamic, innovative environment., • Hybrid working arrangements., • A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support, • A share scheme, • 25 Days Annual Holiday, plus 8 Public Bank Holidays, • Enhanced paternal leave, • A supportive team culture with regular team events and professional development opportunities, • Discount schemes including software services discounts, • Free car parking on-site