Digital Shelf Optimisation Manager
13 days ago
Basingstoke
Senior Ecommerce & Digital Shelf Manager, EMEA\n\nBasingstoke - Hybrid (3 days in the office 2 WFH) \n £50,000 - £70,000 + bonus + full benefits \n\nAn exciting opportunity to join a global consumer goods business with a portfolio of leading brands across beauty, personal care and lifestyle categories, sold through major retailers and ecommerce platforms across EMEA.\n\nEcommerce is a key growth priority, with increasing focus on digital shelf excellence, retailer search visibility, and online conversion across ecommerce retailers beyond Amazon.\n\nThe Role\n\nReporting into the Head of Ecommerce EMEA, we are looking for a commercially minded ecommerce professional to help accelerate online performance across key retailers in EMEA.\n\nThis role sits at the intersection of ecommerce, search visibility, digital shelf optimisation, and retailer performance. You will work closely with the country teams to identify areas of underperformance, implement high-impact improvements, and help scale a more structured approach across markets.\n\nKey Responsibilities\n\nImprove Digital Shelf Performance\n\nAudit and optimise product visibility and performance across key retailers including Boots, Argos, Zalando, Bol, Coolblue, MediaMarkt and others.\nAnalyse search visibility, content quality, traffic trends, and competitor activity\nIdentify quick wins and longer-term opportunities to improve ranking, conversion, and sales performance.Turn Insight into Action\n\nOptimise titles, descriptions, imagery, and product content within retailer-specific requirements.\nUse data and tools such as SEMrush and Similarweb to prioritise activity.\nBuild clear action plans focused on commercial impact.Build a Scalable Ecommerce Optimisation Model\n\nDevelop frameworks, templates, and best practices for digital shelf optimisation.\nCreate a structured and repeatable way of improving ecommerce performance across retailers and markets.\nHelp establish reporting and prioritisation processes.Deploy Across EMEA Markets\n\nPartner with local teams across Germany, France, Netherlands, Nordics, Spain, and Italy\nSupport market teams in implementing recommendations and improving execution.\nInfluence stakeholders through clear communication and collaborative ways of working.Help Shape Ecommerce Growth\n\nIdentify where effort and investment should be focused across retailers and categories.\nSupport broader ecommerce growth initiatives and capability building across the business. \n\nSkills & Experience\n\nEssential\n\nExperience in ecommerce, digital shelf, or online retail performance roles\nStrong analytical capability with confidence using data to identify opportunities.\nExperience working across ecommerce retailers outside of Amazon, including omnichannel retailers and pure-play ecommerce.\nFamiliarity with SEO, onsite search optimisation, or ecommerce content optimisation\nStrong organisational and prioritisation skills\nComfortable working cross-functionally across multiple markets and stakeholdersPreferred\n\nExperience within beauty, fashion, lifestyle, or consumer goods brands.\nExperience using tools such as SEMrush and Similarweb\nExperience with PIM platforms such as Salsify \n\nPlease get in touch to hear more (phone number removed)\n\nEXEHP