E-COMMERCE DIGITAL MARKETING MANAGER - D2C FASHION BRAND
1 day ago
Loughton
E-COMMERCE DIGITAL MARKETING MANAGER ONLINE D2C FASHION BRAND LOUGHTON IN ESSEX 4 DAYS HEAD OFFICE 1 DAYS WFH Our client a highly successful online fashion brand, selling globally and are looking to recruit a savvy E-COMMERCE DIGITAL MARKETING MANAGER to join their team. The successful candidate will have a proven track record in retail e-commerce in PPC, SEO, EMAIL MARKETING, AFFILIATE MARKETING for a successful online fashion brand D2C About You: • Experience managing / leading digital retail / ecommerce; a ‘natural shopkeeper’; fixated on delivering your promise to the customer, • Have great understanding of retail, e-commerce and marketing businesses D2C, • Have a proven track record as a commercial individual, who understands brand and customer (shopper), • You are independent and self-directed but able to work and lead a team of creative individuals, • Have superior analytical skills to track and manage performance, • Have excellent interpersonal skills and the ability to persuasively sell ideas, • Effectively navigate and collaborate cross-functionally. Requirements: • Own the net revenue, average order size, value, conversion rate, • Own the analytical and CRO tools that will help you unlock greater insight to build hypothesis to test and generate incremental output on your KPIs, • Support and challenge the technology team to design, develop and deploy the tools you need to deliver your objectives, • Work closely with the brand & broader commercial / sales teams and feed in tactical offers / promotions into the London campaign calendar, • Hire, lead and coach a leading-edge team to help execute against goals, • Keep up to date with e-commerce & CRO / trading best practice of tomorrow through training, research etc. Roles & Responsibilities: Trading & Development: • Responsible for providing internal stakeholders with weekly and monthly sales and marketing reports. Highlighting performance and analytical insight., • Managing the website development roadmap and budgeting., • Management of 1 team member and external development agencies., • Working knowledge of the Magento platform., • Managing developers to resolve website issues that may impact sales performance. Paid Advertising • Experienced at scaling and managing a large PPC account with many SKU’s. Experienced with Google Shopping and Search. Experienced at keyword research, optimising data, competitor research, performance analysis and campaign development., • Strong understanding of paid social including Facebook & Instagram advertising. Understanding of the current landscape of the IOS updates, and experience managing large daily budgets. SEO • Develop and build out the SEO strategy, Optimisation of website keywords, understanding of technical SEO including meta tags, robot files and search rankings using SEO software., • Look to identify SEO KPI’s and targeted keywords to improve organic traffic of the website Email Marketing • Develop the email marketing strategy across weekly newsletters, automated flow campaigns, targeted and personalised content and active a/b testing. Strong knowledge of Klaviyo and advanced segmentation techniques. Affiliate Marketing • Ensuring campaigns are kept within budget and maximum ROI is achieved, • Acquire new partners to grow the affiliate scheme, • Analyse campaign activity to ensure affiliates deliver the best ROI