Senior Marketing Manager
2 days ago
City of London
Company: EducateU Role: Senior Marketing Manager Salary: £60k Per Annum Full time: On-site, Monday to Friday, 9am-5pm, Permanent contract Location: London, Canary Wharf Job Overview: We are looking for a data-driven and creative Senior Marketing Manager to join our fast-growing Ed-Tech company. The ideal candidate will lead marketing initiatives to increase brand awareness, generate qualified leads, and drive user acquisition across B2C and B2B segments. This role requires a strong understanding of the education technology landscape, user personas (students, parents, educators, institutions), and modern marketing channels. Key Responsibilities: Strategy & Planning: • Develop and execute integrated marketing strategies across digital, social, content, email, and offline channels., • Identify market trends, customer needs, and competitive landscape to refine messaging and positioning. Lead Generation & Campaigns: • Plan and manage lead-generation campaigns across Google Ads, Facebook, LinkedIn, etc., • Monitor funnel metrics (CPL, CAC, ROI) and optimize campaigns for performance. Content & Brand Marketing: • Collaborate with content teams to create high-impact blogs, landing pages, email campaigns, and video content., • Build brand credibility through webinars, success stories, influencer partnerships, and thought leadership. Product Marketing: • Work with product and sales teams to understand features, benefits, and value propositions., • Create go-to-market plans for new product launches or feature releases. Analytics & Reporting: • Track key KPIs (conversion rates, engagement, retention) and provide regular reports., • Use data to test hypotheses, iterate on campaigns, and inform decision-making. Team Collaboration: • Coordinate with designers, developers, sales, and customer support for cohesive execution., • Manage marketing interns or junior associates, if applicable. Requirements: • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)., • 3–6 years of experience in digital or performance marketing, preferably in an Ed-Tech or SaaS environment., • Proven success in managing multi-channel campaigns with measurable ROI., • Experience with marketing tools such as Google Analytics, Meta Ads, HubSpot, Mailchimp, SEMrush, etc., • Excellent communication and storytelling skills., • Familiarity with user personas in K-12, higher education, test prep, or upskilling sectors is a plus. Preferred Skills: • SEO/SEM and performance marketing expertise., • Strong analytical mindset with knowledge of Excel, Looker Studio, or BI tools., • Experience with marketing automation and CRM platforms., • Passion for education and technology. What We Offer: • Opportunity to grow with a mission-driven and innovation-focused company., • Access to premium learning resources and continuous upskilling. Benefits: • Annual leave (7.2 weeks), • Workplace pension scheme., • Company Sick Policy., • Statutory maternity/paternity pays., • Career development opportunities, • Training and self-development opportunities., • Gym membership discounts, • Retail discount schemes, • Cinema discounts, • Grocery discounts, • Cycle to work, • Investing and savings opportunities, • Financial wellbeing – personal debt advise., • Financial wellbeing education, • My Mind Pal (mental fitness)