Manager data management
3 days ago
London
Demand Generation Manager Job Type : Permanent Location: London Hybrid Excellent career opportunity! TDRC are excited to be working with a global leader in management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport. In this rapidly expanding market, they have sold equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology, with their influence spanning over 40 countries. Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI. Work collaboratively with the Marketing Assistant to optimise social media content and touchpoints to generate demand. Content and Communications Create high quality marketing content in a range of formats to generate demand and support marketing campaigns. Ensure content is shared in the right format with the right audience. Work closely with and support the Head of Marketing in ensuring content is consistent with the brand guidelines and tone of voice, whilst driving impact and creativity across touchpoints. Research and develop effective value propositions and content for target accounts as part of Account-Based Marketing (ABM) campaign activity Campaign Creation and Management Support the Head of Marketing with ABM execution by delivering high value content which captures and nurtures high potential leads. Data and Analytics Use data and analytics such as leads, conversions and revenue to measure and improve the performance of demand generation efforts. Provide reporting, insights, and recommendations on the performance of demand generation activities. Support the Head of Marketing with forecasting the demand generation budgets and targets. Track the marketing campaign ROI and support the Head of Marketing in managing the marketing budget and spend. Proficiency in sales and marketing technologies – marketing automation, CRM, social medial management, and analytical platforms. Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation. Highly adept at copywriting with ability to create engaging marketing content. Strong analytical skills with ability to use data to inform decisions and strategy development. Degree in marketing or related field. Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite. Knowledge of data analysis and visualization tools such as Tableau. Previous people management experience. High drive and energy. Rigorous attention to detail with a quality-first approach. Excellent project management and time management skills. 25 – Holiday + holiday purchase scheme Private Medical Insurance : Your health matters, and we've got you covered. Birthday Off : Celebrate your day your way – it’s on us. Holiday Purchase : Need more downtime? Purchase up to an additional 5 days of holiday. Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family. We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home. Pension: Plan for tomorrow with our pension scheme via NEST Shopping discounts This company combine their passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. And with an array of benefits tailored to your wellbeing and development, they ensure that while you're taking care of our mission, they will be taking care of you. The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.