Data, Analytics and Impact Lead - Belfast
19 hours ago
Belfast
Data, Analytics and Impact Lead - Belfast About the job Job summary Discover a career in your hands at HMRC. Whether youre seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what its really like to work at HMRC.Visit our YouTube channel to watch the full series and come and discover your potential.Are you passionate about data and using it to create actionable insight that helps support the delivery of impactful communications? Were looking for an expert Data, Analytics and Impact Lead to play a pivotal role in the delivery of our Communications Strategy, as we support HMRC in its transformation and help collect more of the money that powers our public services. This is an exciting time to join us as we improve how we access and use data and insight across our Communications function and further embrace technology to automate our processes. Your role will be to help shape our newly formed Communications Insight, Impact and Digital Solutions team, bringing together new and existing teams of specialists to transform our approach. You will play a key part in setting our communications data and analytics strategy and enabling the robust identification and tracking of communications impact.Job description You will lead a small skilled team that will collaborate with communications professionals, campaign leads, operational teams, researchers and behavioural science experts. Working closely with specialists across the team, together you will unlock insights from a wide range of data sources, transforming them into clear, actionable recommendations that help shape communications strategy, inform SMART objectives and evaluate campaign performance. Accessing data, research and information from a range of sources, you will lead your team to analyse and synthesise this data and provide tangible insights and recommendations to shape strategic communications strategies and plans. From developing Return on Investment (ROI) models to uncovering deep audience insights, your leadership will help us understand audience behaviours, test ideas, target the right audiences with our communications, demonstrate the impact of our campaigns on audience behaviour, and shape enterprise-level research that supports our strategic goals. You will apply analytical and problem-solving skills to investigate and track the directorates performance and implement improvements. Your work will span campaign performance analysis at a strategic level and your team will work closely with the campaign leads who evaluate their campaigns in flight. You will support the setting of Key Performance Indicators (KPIs) for HMRCs communications strategy and annual plans, reporting on progress against these on a regular basis, and help to inform the research needed to measure performance against these KPIs.You will steer continuous improvement of the teams work and processes to enhance and improve our performance; streamline our insight and evaluation work through technology and innovations; and champion continuous improvement in insight and evaluation skills across HMRCs Communications functionPerson specification You will:Provide expert advice on setting SMART objectives and develop metrics, baselines, and KPIs to evaluate communications, assess campaign performance and demonstrate communications impact - this will include modelling the impact of communications, identifying emerging trends in audience behaviour and developing campaign evaluation approaches and targets. Develop and deliver methods of assessing and evaluating the impact of our priority campaigns, including ROI models and assessments of deflection costs and attribution. Work with stakeholders to draft research briefs that articulate research objectives and target audiences, and draft business cases and briefings for research planning rounds. Work with partner agencies to scope, design and implement fieldwork and ensure that outputs are clear, succinct and meet business objectives. Analyse and/or synthesise data from a range of sources, including directly commissioned research, digital analytics, business data and behavioural evidence to generate actionable audience insights and recommendations to inform campaign planning and evaluation showing where communications can have a positive impact. Enhance internal quantitative datasets by integrating external sources such as TGI and third-party research, enabling deeper audience segmentation, behavioural analysis, and evidence-based decision-making. Provide expertise on setting baselines and KPIs to support the evaluation of HMRCs Communications Strategy and annual communications plan and support strategic reporting commissions. Oversee delivery of quarterly performance reporting hubs and champion adoption of advanced analytical tools for communications planning and evaluation. Build strong relationships with other teams within Communications, the wider department and with cross-government insight and data specialists to share resources and align on priorities. Essential Criteria Expertise in applying statistical and analytical tools and techniques (such as SPSS, R, Python, SQL, or SAS) and experience with Microsoft Power Platform for data visualisation and workflow automation. Expertise in using data to evaluate projects or activities and demonstrable skills in developing ROI models and other analytical approaches and presenting these in evaluation and performance reports Expertise in working with and synthesising complex numerical data sets and qualitative information, triangulating information from multiple insight sources to draw out trends and identify patterns in data and translate them into clear, actionable insight and robust recommendations and solutions. Strong data science skills including experience of leading analysis, shaping analytical approaches and ensuring options and recommendations align with organisational strategy and user needs. Strong leadership skills to drive momentum on this important work with your team and to champion it with senior leaders and campaigns leads. Excellent stakeholder management skills, with experience of working with a range of stakeholders, including senior leaders, to shape strategies and ensure alignment with business and user needs. Evidence of leading and driving multiple work projects in a complex and fast-moving environment, responding to uncertainty and ambiguity and juggling competing priorities. Desirable criteria Degree or equivalent experience in data science, statistics, social research, or a related field. Familiarity with government communications, strategic planning, and evaluation frameworks. Experience of analysing and improving business processes using modelling techniques, identifying opportunities for greater efficiency and overseeing testing to ensure usability and effectiveness. Transitional Sites For more information on where you might be working, review this information on our locations.If your location preference is for one of the following sites, its important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.These sites are: Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle You will be given more information about what this means at the job offer stage.Leeds Locations Moves Adjustment Payment will be available for this role, provided the successful applicant is a current HMRC colleague and meets the eligibility requirements outlined in the HMRCs Moves Adjustment Payment guidance.Behaviours Well assess you against these behaviours during the selection process:Changing and Improving Making Effective Decisions Communicating and Influencing Working Together Benefits Alongside your salary of £58,541, HM Revenue and Customs contributes £16,959 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.Pension - We make contributions to our colleagues Alpha pension equal to at least 28.97% of their salary. Family friendly policies. Personal support. Coaching and development. To find out more about HMRC benefits and find out what its really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil ServiceThings you need to know Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.How to Apply As part of the application process, you will be asked to provide the following:A name-blind CV including your job history, qualifications and previous experiences. A 750-word personal statement.Your Personal Statement should show how you meet the Person Specification and Essential Criteria. Please complete a separate statement (Max 250 words) for the Desirable Criteria where applicable. This is not essential for the role but may be considered by the vacancy-holder where candidates have the same scores at sift or interview.Further details around what this will entail are listed on the application form.Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.Sift In the event of a large number of applications being received, an initial sift may be held on the CV.At full sift your CV and your Personal Statement will be assessed, with the successful candidates being invited to interview. We may also raise the score required at any stage of the process if we receive a high number of applications.Interview During the panel interview,you will be assessed on Behaviour based questions and Strength based questions.This is an example of a strength-based question."It is often said that the customers needs should come first. To what extent do you agree or disagree with this statement?"There is no expectation or requirement for you to prepare for the strengths-based questions in advance of the interview, though you may find it helpful to spend some time reflecting on what you enjoy doing and what you do well.Interviews will take place via video link.Sift and interview dates to be confirmed.Eligibility Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via: - Use the subject line to insert appropriate wording for example - Please re-open my application - (insert vacancy ref) & vacancy closing date (insert date). To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.Reserve List A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, well let you know via your Civil Service Jobs account. Criminal Record Check Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy. Merit List After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.Hybrid working at HMRC HMRC is an office-based organisation, and colleagues are expected to spend 60% of their working time in the office. Our offices provide opportunity for interaction, collaboration which aids learning and development and a sense of community. Where the role allows it, and where the home environment is suitable, colleagues can work from home for up to 2 days a week, averaged over a calendar month (or a proportionate amount of time for colleagues who work less than full time). Reasonable Adjustments We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.If you need a change to be made so that you can make your application, you should: Contact the UBS Recruitment team via as soon as possible before the closing date to discuss your needs. Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.Additional Security Information Please note: in addition to the standard pre-employment checks for appointment into the Civil Service, all candidates must also obtain National Security Vetting at Security Check (SC) clearance level for this vacancy. You will normally need to meet the minimum UK residency period as determined by the level of vetting being undertaken, which for SC is 5 years UK residency prior to your vetting application. If you have any questions about this residency requirement, please speak to the vacancy holder for this post.Important information for existing HMRC contractual homeworkers: This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the location preferences section that you can travel to.Terms and Conditions Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process.HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations.The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process. Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.Questions relating to an individual application must be emailed as detailed later in this advert.Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.New entrants will join on the minimum of the pay band.Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract.If you experience accessibility problems with any attachments on this advert, please contact the email address in the Contact point for applicants section. For more Information for people applying for, or thinking of applying for, roles at HM Revenue and Customs, please see link: Working for HMRC: information for applicants - GOV.UK.Feedback will only be provided if you attend an interview or assessment.Security Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commissions recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).