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Job Title: Marketing Manager Company: Starlight Tutorial Organisation Ltd Location: Regus, St James Tower, 7 Charlotte Street, Manchester, England, M1 4DZ Hours: Full-time, Monday to Friday, 10:00 AM – 6:00 PM Salary: £36,000 – £41,000 per annum (depending on experience) Contract: Permanent About Us: Starlight Tutorial Organisation Ltd is a dynamic and growing educational provider specialising in tailored academic support and language programmes. As a recently licensed Educational Tour Operator (ETO) for International House Manchester, we serve a diverse international student body, offering high-quality courses and personalised services to meet varied learner needs. Role Overview: We are seeking a proactive and skilled Marketing Manager to lead our marketing efforts, helping us expand our reach among international students and education partners. This role involves developing and implementing marketing strategies that resonate with diverse target audiences, driving awareness of our academic programmes and new services. Key Responsibilities: - As part of the role aligned with Advertising and Marketing Associate Professionals, you will: - Collaborate with senior management to identify marketing objectives and target audiences, focusing on international students and educational partners. - Conduct and analyse market research to understand student preferences, competitor activity, and emerging trends in the education sector. - Use research insights to recommend adjustments to our marketing mix, including course offerings, pricing, promotion channels, and branding. - Develop and execute digital marketing strategies, including social media campaigns, content marketing, and email outreach, to boost enrolment and engagement. - Coordinate with external advertising teams or agencies, briefing them on our goals, monitoring campaign progress, and suggesting improvements as needed. Skills: - Experience in digital marketing, market research, or advertising, ideally within education or international services. - Strong analytical skills to interpret data and translate insights into actionable marketing strategies. - Excellent communication skills for liaising with internal teams, external partners, and diverse student communities. - Ability to manage multiple projects and deadlines independently. - Familiarity with social media platforms, SEO, email marketing tools, and analytics software is preferred. Why Join Us? At Starlight Tutorial Organisation Ltd, you will be part of an innovative team dedicated to delivering impactful education solutions to a global student audience. We offer a collaborative work environment, opportunities for professional growth, and the chance to contribute to the success of international learners.