Marketing Project Executive
2 days ago
Nottingham
At Muscle Food , we make healthy eating simple, accessible, and sustainable for everyone. Founded in 2013, weve become one of the UKs best-known direct-to-consumer food brands now generating 31M+ annual revenue through three powerful propositions: MuscleFood.com: High-protein foods, snacks & supplements. GoalPlans.com: Tailored meal plans for weight loss & maintenance. Following our 2025 reacquisition, were entering a bold new growth phase unifying our entire ecosystem into one seamless brand and digital experience that redefines how people shop for health and wellness. Were looking for a Head of Marketing to take full ownership of our brand, communications, and growth marketing agenda blending strategic leadership with hands-on execution. This role is ideal for a creative and commercially driven leader who can turn insight into impact, elevate our brand story, and drive measurable growth across acquisition, subscription, and lifetime value. In year one, youll spend 6070% of your time on execution leading campaigns, creative output, and performance marketing while shaping the long-term brand and marketing function. You will be based out of our HQ 4 days per week and WFH 1 day per week. Define and evolve Muscle Foods brand and marketing strategy in line with commercial objectives. Lead brand positioning, creative direction, and campaign strategy for growth and customer engagement. Deliver high-impact campaigns across launches, trading moments, and key seasonal periods. Oversee social and content strategy with a strong focus on TikTok, Meta, and short-form video. Manage paid media performance across Meta, Google, and emerging channels. Collaborate with CRM and Data teams to grow engagement, retention, and lifetime value. Lead and develop a small but agile marketing team and external partners. Champion cross-functional collaboration and position marketing as a central growth driver. A creative storyteller with proven experience in social and creator-led brand building. Data-driven and commercial, linking brand activity directly to acquisition, retention, and revenue growth. Experienced leading marketing in a fast-moving DTC environment (food, beverage, supplements, or wellness). Skilled in managing large budgets and multi-channel campaigns (paid social, CRM, influencer, content). A confident team leader with experience coaching and developing high-performing teams. Passionate about health, wellness, and helping customers live better. Launch refreshed brand positioning, tone of voice, and creative identity. Build a scalable content engine across social and paid media. Deliver high-impact campaign launches with measurable commercial outcomes. Create clarity, confidence, and pace within the marketing team. Within two years, youll have the opportunity to progress to Director of Marketing , shaping Muscle Foods brand strategy, culture, and market presence. Why Muscle Food Be part of a founder-led British brand at a pivotal stage of transformation. Competitive salary, comprehensive benefits, and future share options. The recruitment of this vacancy is being managed by The Growth Foundation and you may receive communications from The Growth Foundation Team regarding this role or other suitable opportunities.