Nottingham
Company: Life Pulse Solutions Limited trading as Cakes & Bakes Nottingham Location: 169 Radford Road, Nottingham, NG7 5EH Job Type: Full-time, Permanent Hours: 37.5 hours per week Salary: £37,000-£39,500 per annum, depending on qualifications and relevant experience • Develop and implement the bakery's local marketing strategy in alignment with the franchisor's brand standards, commercial objectives and approved marketing framework., • Prepare annual and quarterly marketing plans designed to increase brand awareness, customer engagement, footfall, online orders and sales., • Plan, manage and evaluate marketing campaigns across digital, social media, in-store and traditional advertising channels., • Manage and develop the bakery's local social media presence, ensuring content remains engaging and consistent with franchise brand guidelines., • Create and coordinate promotional campaigns for cakes, bakery products, beverages and other product ranges offered by the business., • Plan targeted marketing activities for key trading periods and seasonal occasions, including birthdays, weddings, festivals and other celebrations., • Develop customer acquisition and retention initiatives, including local promotions, loyalty campaigns and measures to encourage repeat business., • Conduct market research to identify local customer preferences, purchasing behaviour, demographic trends and new commercial opportunities., • Monitor competitor products, pricing, promotions and marketing activities and recommend appropriate responses., • Analyse sales performance to identify products, categories and trading periods requiring additional marketing support., • Coordinate local advertising, point-of-sale materials, window displays and other in-store promotional activities., • Promote the bakery's online ordering, collection and delivery services across relevant customer channels., • Plan and coordinate the marketing of new products, limited-edition ranges, special offers and seasonal product launches., • Prepare or coordinate marketing content and promotional materials in accordance with the franchisor's brand identity and approval procedures., • Identify and develop relationships with local businesses, schools, community organisations, event organisers and other potential commercial partners., • Liaise with the franchisor's marketing team, suppliers, designers, agencies and external service providers to coordinate campaigns and promotional activities., • Manage the local marketing budget, monitor expenditure and ensure campaigns are delivered within agreed financial parameters., • Establish and monitor key performance indicators, including campaign reach, customer engagement, footfall, online conversions and sales growth., • Analyse marketing, customer and sales data to assess campaign effectiveness and identify opportunities for improvement., • Monitor customer feedback, online reviews and engagement levels and recommend improvements to marketing activities., • Prepare regular reports for senior management outlining campaign performance, expenditure, market developments and recommended actions., • Work closely with store management, bakery production and customer-facing teams to ensure campaigns are implemented effectively., • Maintain consistent and professional presentation of the franchise brand across digital, in-store and other customer-facing marketing channels., • Ensure marketing activities comply with franchise brand guidelines, company policies and applicable advertising and data protection requirements., • Strong marketing planning and campaign management skills., • Excellent written and verbal communication skills., • Good understanding of digital marketing and social media platforms., • Good analytical skills with the ability to understand marketing and sales information., • Strong organisational and time-management skills., • Good commercial awareness and understanding of customer needs., • Creative thinking with strong attention to detail., • A degree or equivalent qualification in Marketing, Business, Management, Communications or a related subject is desirable., • Relevant professional marketing qualifications or certifications would be advantageous., • Candidates with equivalent relevant qualifications may also be considered., • Previous experience in a marketing or similar role is preferred., • Experience managing social media and digital marketing activities., • Experience planning and supporting marketing campaigns and promotions., • Experience working with customers, sales teams or customer-facing businesses., • Experience within retail, food, bakery or hospitality would be an advantage., • Competitive salary of £37,000-£39,500 per annum, depending on qualifications and relevant experience., • Training and professional development opportunities., • Opportunity to lead and develop local marketing activities for an established bakery franchise., • Supportive and professional working environment., • Opportunity for career development as the business grows. #J-18808-Ljbffr