Paid Media Manager (Buyer)
hace 2 días
Fort Lauderdale
Job Description The Paid Media Manager (Buyer) has 4 to 7 years of hands-on expertise in media buying across Meta, Google, TikTok, and YouTube. With a proven track record of 4 to 7 years in media management, the Paid Media Manager (Buyer) will lead impactful paid media campaigns. The Paid Media Manager (Buyer) has a deep understanding of Meta's and Google's platforms to create and optimize campaigns. The Paid Media Manager (Buyer) has experience managing budgets exceeding $200,000 per month on these platforms with hands on keyboard experience (required). How You Will Make an Impact • Paid Media Acumen: Proficient in driving results within the platform based on comprehensive paid media strategies to maximize brand exposure, engagement, and conversions on Meta, Google, TikTok, and YouTube, • Budget Mastery: Paid Media Manager (Buyer) will manage substantial monthly budgets, exceeding $200,000/m on Meta and $200,000/m on Google, with a focus on optimizing spending efficiency and driving ROI., • Meta Expertise: Leverage your deep understanding of Meta's ad ecosystem, target audience options, and campaign structures to architect and fine-tune high-performance campaigns., • Google Ads Proficiency: Implement advanced Google Ads strategies, including Search, Display, and Video, to amplify brand visibility and capture the audience's attention effectively., • Targeting Precision: Paid Media Manager (Buyer) will utilize your expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement., • Campaign Optimization: Implement rigorous A/B testing methodologies, refine ad creatives, placements, and targeting parameters to continuously improve campaign performance., • Performance Analysis: Paid Media Manager (Buyer) will analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication., • Amazing opportunities for career progression, • Dynamic, fun, entrepreneurial and diverse culture, • Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options, • Health and wellness are a top priority – committed to self-care, • 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals), • 2 Company-Wide Breaks, Summer & Winter, • Generous Paid Time Off and Paid Holidays, • Volunteer Time, • Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,, • Health Savings Account (company contributes $65 monthly), • Employee Assistance Program, • Bachelor’s degree or Significant Military Experience, • 4-7 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads (Search, Shopping and YouTube)., • Strong understanding of full funnel digital marketing campaigns, • Familiarity with e-commerce, DTC, and consumer brand marketing trends., • Supplement based subscription business is a plus, • Proven track record of managing substantial monthly budgets exceeding $200,000 on both Meta and Google platforms., • In-depth understanding of Meta's targeting options, campaign structures, and advanced optimization techniques. #LI-Hybrid