Marketing Coordinator
10 days ago
Des Moines
Job DescriptionDescription: JOB SUMMARY QuickVisit Urgent Care is seeking a contract Marketing Coordinator to join our team to promote QuickVisit’s healthcare services, drive patient engagement, and enhance brand awareness. The candidate performs a wide range of activities, including grassroots marketing, designing internal and external materials, coordinating/attending community events, evaluating marketing campaigns, and motivating the team. The marketing coordinator collaborates with internal and external vendors to promote QuickVisit in the minds of consumers. ESSENTIAL JOB FUNCTIONS • Oversees all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues., • Develop promotional materials to meet objectives for all advertising and public-facing communications, including print, digital, and video assets., • Monitor patient satisfaction feedback/surveys. Share feedback with the management team., • Leads and coordinates internal events to promote employee engagement and retention., • Set strategic marketing goals for the company., • Leads the planning and implementation of new and long-term marketing strategies., • Coordinates and collaborates with both operational team and outside vendors (chamber of commerce, newspaper, and other local companies) for future clinic openings., • Overseeing branding, advertising, and promotional campaigns., • Manage and update website content, physician bios, and service pages in collaboration with the content and web teams., • Utilizes leadership skills through delegation to, communication with clinic managers and staff for grassroots marketing with the community., • Analyzes consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads., • Communicate with senior leaders about marketing programs, strategies, and budgets., • Able to follow budget and remain in guidelines., • Able to work independently and serve as a leader for the team., • Develops relationships with Employee Services and increases employer contracts within the clinic’s communities., • Represents the company at essential business functions, community events, industry training and events, and networking opportunities., • Ensure all marketing content and patient communications meet HIPAA and legal standards., • Ability to travel between facilities and QVUC sites., • Travel to clinic communities for marketing 3-4 days a week., • Participate in, host, or set up at community or chamber of commerce events, • Coordinate additional community event involvement with clinic managers and clinic staff., • Annual Fall Football Campaign Sponsorship – to include sponsoring and attending 1x Friday night football game per location., • Ensure each clinic is involved in supporting and/or having a presence at the following community events: Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and one main community event (EX: Newton’s Iowa Speedway, Mount Pleasant’s Old Thrashers, Fort Madison’s Rodeo, etc.), • Maintain and track calendar of events to share with operation team for reporting purposes., • Sponsor and attend Senior Center events in each community, • Involvement with the local YMCA or other community center to promote the weight management program or other health services., • Update employer accounts in EMR and tracking spreadsheet when new employers request services. Act as liaison between clinic staff and employers., • Maintain renewed employer contracts., • Analyzing results/data from marketing efforts., • Host bi-monthly Marketing Committee meetings., • Update company intranet monthly., • Pull weekly reports and analyze patient feedback. Share with clinic managers and ensure proper follow-up is completed., • Round at various locations to ensure promotional materials are published in the community (rack cards at hotels and Chamber of Commerce, flyers posted on community bulletin boards, etc.), • Ensure interior marketing collateral and designs are up to date, correct, and in good condition., • Maintain online digital presence through regular posting (at least 2-3x per week)., • Create monthly blog posts and publish on the website, • Monthly email blasts to the patient base, • Bi-monthly marketing text campaigns, • High school degree or equivalent, • Bachelor's degree in Marketing, Communications, or a business-related field preferred, • 1 year of relevant experience preferred