Sales & Marketing Manager - MashUp Food Hall + Genuine Work
hace 7 días
Louisville
Job Description Job Title: Sales & Marketing Manager Location: Mashup Food Hall + Genuine Work – Louisville, KY Employment Type: Full-Time | Reports to: General Manager About Mashup Food Hall: Mashup is a high-energy, boundary-pushing food hall and Genuine Work is a collaborative, coworking space - both located in Louisville's NULU neighborhood. Home to culinary creatives, pop-up chefs, a full bar, and a steady rotation of community activations, Mashup is designed to be a place where locals and visitors gather to eat, drink, work, and play-all under one industrial-modern roof. Position Overview: We're looking for a Sales & Marketing Manager who isn't just a closer-they're a connector, a strategist, and a community-minded advocate for everything Mashup stands for. This role is responsible for driving visibility, filling the hall with energy and guests, and building strong cross-sector partnerships. You're equal parts hype-person and planner, bringing our brand to life through outreach, events, tourism connections, and a marketing strategy that turns awareness into action. Key Responsibilities: • Strategic Sales & Partnerships, • Identify and secure group sales opportunities from hotels, tourism organizations, local employers, convention groups, and residential partners, • Build and manage relationships with corporate clients, travel planners, and regional event organizers, • Develop creative outreach strategies that convert awareness into visits and partnerships, • Track sales pipelines, outreach efforts, and performance metrics tied to occupancy, group bookings, and private events, • Marketing Strategy & Execution, • Work with leadership to develop and execute marketing plans aligned with seasonal programming and vendor needs, • Collaborate with the Programming Manager and Bar Team to promote special events, menu launches, vendor spotlights, and pop-ups, • Manage advertising channels (social, email, local publications) and coordinate photography and content development, • Maintain and grow Mashup's presence in community calendars, tourism guides, press releases, and digital listings, • Community Engagement & Representation, • Serve as a visible representative of Mashup at industry events, neighborhood meetings, tourism functions, and local happenings, • Cultivate meaningful relationships with downtown stakeholders, hotel concierges, NULU businesses, and community organizations, • Coordinate cross-promotional campaigns with nearby businesses, festivals, and cultural events, • Venue Visibility & Space Activation, • Support vendor and bar sales through smart promotion and creative traffic-driving ideas, • Develop seasonal campaigns that create urgency and bring foot traffic through the doors, • A strategic thinker who understands how marketing, partnerships, and brand awareness drive sales, • A natural connector who thrives in the community and knows how to work a room, • A self-starter who can design and execute a marketing plan from idea to outcome, • A curious collaborator who sees opportunities across sectors-hospitality, tourism, real estate, and culture, • A closer with taste, who understands brand voice and how to protect it while selling effectively, • 3–5 years in marketing, sales, or community engagement-preferably in hospitality, tourism, or multi-concept venues, • Proven ability to build partnerships and drive traffic to a physical space, • Strong understanding of marketing tactics across digital, print, and experiential, • Knowledge of the Louisville hospitality, tourism, and events landscape a major plus, • Willingness to work some nights/weekends for community and promotional events