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Job Description Job Summary: We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content development, social media management, and website optimization. Essential Functions and Responsibilities: • Follow up on leads generated from international trade shows and develop promotional materials to support marketing initiatives., • Assist in the development of new product lines by researching competitive information and evaluating market trends., • Compile, format, and produce creative communications, including information summaries, graphs, and presentations., • Manage social media channels, execute social media communication strategies, and drive community engagement., • Develop creative content for social media platforms and analyze insights to improve performance., • Maintain and optimize website design to enhance user experience and visibility., • Bachelor’s degree in Marketing or Communications is required., • 3+ years of related work experience in marketing., • Strong content development and written communication skills., • Proficiency in office management, marketing principles, and social media platforms (LinkedIn, Twitter, Facebook, YouTube)., • Knowledgeable in market research techniques and databases., • Ability to multitask and meet deadlines in a fast-paced environment., • Detail-oriented with excellent organizational and team-oriented collaboration skills., • Proficient in MS Office suite (Word, Excel, PowerPoint). If you possess the qualifications and skills outlined above, along with a passion for marketing and a collaborative approach, we encourage you to apply for this exciting opportunity.