Manager, Events, Catering, and Marketing
22 hours ago
Oklahoma City
Job Description Who We Are: Playa Bowls is New Jersey’s Original Acai Shop™, and our mission is to bring super fruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 400-unit operator and franchisor of the leading fast casual restaurant concept. Overview The Catering & Marketing Manager grows Playa Bowls OKC’s brand awareness, catering revenue, and community presence across multiple locations. This is a field-driven, hands-on role focused on outreach, events, partnerships, and social media management that directly supports store traffic and top-line revenue. Key Responsibilities Catering & Outreach: • Build and maintain a pipeline of schools, universities, offices, gyms, hospitals, sports programs, and event planners., • Conduct daily outreach via in-person visits, emails, calls, and sampling drops., • Book catering orders and coordinate execution with store managers and teams., • Develop recurring catering accounts (e.g., weekly school orders, recurring corporate breakfasts). Local Store Marketing (LSM): • Plan and execute monthly promotions, pop-ups, charity events, gym partnerships, and holiday tie-ins., • Coordinate grand opening activities, holiday weekends (e.g., Easter, Memorial Day), and seasonal pushes (e.g., summer, New Year)., • Build relationships with local businesses and community organizations that align with the Playa Bowls brand. Social Media Management: • Manage social media for the OKC locations across platforms (Instagram, Facebook, TikTok as appropriate)., • Capture and create daily content highlighting bowls, smoothies, staff, events, community partners, and behind-the-scenes moments., • Maintain a consistent posting schedule (e.g., stories most days, feed posts 2x times per day, short-form videos regularly)., • Respond to DMs, comments, and tags; redirect operational questions to store managers as needed., • Track analytics including follower growth, engagement rate, reach, and content performance., • Use social media strategically to drive catering inquiries, event attendance, and store visits. Compensation Structure Base Salary: • Range: $32,000 – $40,000 annually, based on experience. Catering Commission: • 3% commission on catering revenue booked and executed, paid monthly. LSM & Social Media Bonus: • $200–$400/month based on execution of events, outreach activity, lead generation, and marketing impact. On-Target Earnings (OTE): • Approximately $48,000 – $58,000+, with upside based on catering volume and marketing performance. 90-Day Onboarding Plan Days 1–14: Foundations • Learn Playa Bowls brand guidelines, voice, and visual standards., • Review corporate and top-performing location social accounts for best practices., • Learn menu, catering options, and operational capabilities of each store., • Build initial prospect list of target schools, offices, gyms, hospitals, and event partners., • Set up or optimize local social pages with correct handles, bios, and branding., • Create a 30-day content calendar for pre-opening and launch. Days 15–45: Pipeline Build & Audience Growth • Execute daily outreach: in-person visits, calls, emails, and sampling drops., • Run 2–3 sampling events weekly at high-value locations (gyms, youth sports, offices)., • Start posting consistent social content tied to pre-opening buzz and community introductions., • Build relationships with local influencers and micro-creators., • Secure first wave of catering leads and potential recurring accounts. Days 46–90: Execute & Scale • Close first 3–5 catering orders and secure 2–3 recurring clients., • Plan and execute community events, grand opening activities, and seasonal pushes., • Regularly report on outreach activity, catering revenue, and social analytics., • Optimize content calendar based on what performs best locally., • Establish repeatable playbook for gym partnerships, school events, and corporate outreach. Daily Expectations • Execute outbound outreach (visits, calls, emails) to target accounts., • Capture and post social content; maintain an active presence on stories and feed., • Track and update CRM or lead tracker with new leads, follow-ups, and status changes., • Coordinate with store managers on upcoming events and catering orders., • Prepare for next day’s outreach route, materials, and content opportunities. Weekly Expectations • Make 20–40 outbound business contacts., • Run 3-4 catering events or on-site activations., • Add 3–5 qualified catering leads to the pipeline., • Provide a weekly report covering: outreach activity, events, catering revenue, upcoming opportunities, and social metrics., • Plan upcoming week’s social content and events calendar. Ideal Candidate Profile • Outgoing, energetic, and comfortable initiating conversations in person and online., • Experience in outreach, field marketing, event planning, social media, or sales-adjacent roles., • Able to work independently in the field with clear weekly targets.