Partnerships Marketing Manager
3 days ago
San Antonio
We’re seeking a Strategic Partnerships Marketing Manager to build and scale a portfolio of high-impact partners that drive brand awareness, pipeline, and revenue through co-marketing and co-selling programs. This role owns the full partner marketing lifecycle—from identifying and onboarding new partners to launching joint campaigns, managing relationships, and tracking ROI. Key Responsibilities Strategy & Planning • Define the partner marketing strategy, segmentation, value propositions, and quarterly/annual plans aligned with overall business goals., • Build joint business plans (JBPs) with top partners, including goals, KPIs, funding, and governance cadences., • Create scalable playbooks, toolkits, and templates to make partner marketing execution repeatable across regions and partner types. Partner Lifecycle Management • Source, evaluate, and onboard new strategic partners (e.g., platforms, brands, associations, resellers, affiliates, or communities)., • Negotiate co-marketing agreements, deliverables, timelines, and brand guidelines in collaboration with cross-functional stakeholders., • Serve as the primary marketing point of contact for partners, managing relationships and quarterly business reviews. Co-Marketing & Demand Generation • Plan and execute joint campaigns across content, email, social, paid media, webinars, events, and referral programs with clear attribution., • Launch co-branded content, case studies, landing pages, and videos that showcase shared success stories., • Manage partner events such as sponsorships, pop-ups, trade shows, and community activations, including pre/during/post-event promotion., • Own referral and affiliate programs, including offer strategy, tracking, payouts, and partner communications. Enablement & Content • Develop partner enablement resources such as one-pagers, pitch decks, messaging guides, and “campaign-in-a-box” kits., • Deliver live and on-demand partner training sessions; manage certifications on positioning, offers, and compliance. Analytics & Optimization • Define KPIs and dashboards for sourced/influenced pipeline, partner-driven revenue, content engagement, and portal usage., • Track marketing fund utilization and ROI, making recommendations for renewals and optimizations., • Maintain clean attribution and lead flow in CRM/PRM systems; conduct A/B testing to improve partner conversion rates. Cross-Functional Collaboration & Operations • Partner closely with Marketing, Revenue Operations, and Sales to align launches and messaging., • Manage budgets, timelines, and agency/vendor relationships to ensure legal and brand compliance across all programs., • Build internal visibility through performance reporting, success stories, and executive readouts. Qualifications • 3–5+ years in partner marketing, strategic alliances, channel marketing, or partnerships management., • Proven success designing and executing co-marketing programs that deliver measurable pipeline and revenue., • Strong planning, negotiation, and relationship management skills with executive presence and cross-functional influence., • Hands-on campaign execution experience across multiple channels (content, email, social, paid, events)., • Data-driven mindset with experience defining KPIs, building dashboards, and turning insights into action., • Excellent project management and communication skills; ability to create repeatable playbooks and manage multiple projects simultaneously., • Proficiency with CRM, marketing automation, and partner tools (e.g., Salesforce/HubSpot, Marketo, PartnerStack, Allbound, Impartner). Nice to Have • Experience in multi-location, franchise, marketplace, or SMB environments., • Prior work with associations, schools, influencer, or affiliate partnerships., • Event marketing and sponsorship management experience., • Familiarity with marketing fund structures (MDF, co-op, SPIFFs). Success in the First 6–12 Months • Launch 6–10 joint campaigns with key partners, meeting agreed pipeline and revenue targets., • Build and publish a scalable partner toolkit or portal with measurable engagement., • Achieve >80% marketing fund utilization with clear ROI documentation., • Increase active, marketing-ready partners by X%; improve partner satisfaction metrics., • Establish a recurring executive dashboard and reporting cadence for partner performance. Tools & Systems CRM (Salesforce/HubSpot) · PRM (PartnerStack/Allbound/Impartner) · MAP (Marketo/HubSpot) · Analytics (GA4, Looker, Tableau) · Project Tools (Asana, Jira) · CMS (WordPress, Webflow, Unbounce) · UTM & Attribution Frameworks