Franchise Development Marketing Manager
10 days ago
Plymouth
Job Description Who We Are Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications. Core Focus & Values Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day. Core Focus OUR PASSION: Empowering success! OUR NICHE: High-impact programs and support Core Values • Members First, • Ethical & Trustworthy, • Can-Do, Results Driven, • Respect Others, • Passion for Being Great The Franchise Development Marketing Manager is responsible for creating and executing marketing strategies aimed at attracting and acquiring new Franchise Members and owners of existing print and sign businesses to join our network. The ideal candidate will have a strong background in franchise development marketing, direct mail marketing, mailing list management, lead generation and digital marketing, with a focus on expanding our franchise footprint. Responsibilities • Develop and Execute Marketing Strategies:, • Create and implement marketing plans and campaigns specifically designed to generate leads and attract potential Franchise Members and owners of print and sign businesses to Alliance Franchise Brands., • This includes direct mail marketing, digital marketing, content marketing, social media, SEO/SEM, email marketing, trade shows and other traditional advertising methods., • Lead Generation:, • Oversee and optimize lead generation processes, ensuring a steady and qualified flow of franchise candidates., • Collaborate with digital marketing, content marketing and development sales teams to align marketing efforts with sales goals and improve conversion rates., • Robust Database Management:, • Champion the rebuilding of our current database, regularly enhancing it with state of the industry data sources and maintain the data base in pristine condition at all times., • Lead the research, selection and sourcing of other prospect data bases for our franchise members to use in growing sales at their local businesses., • Direct Mail:, • Oversee the development and execution of direct mail marketing programs to generate leads for the sales teams, including the overhaul and maintenance of a robust, dynamic prospect database., • Content Creation:, • Manage the development of compelling content (e.g., blogs, email, social media, direct mail, collateral, whitepapers, videos, case studies) with the internal content team that communicate the value proposition of our franchise opportunities., • Ensure that all marketing materials are consistent with the AFB’s brand, messaging and legal compliance., • Market Research and Analysis:, • Conduct market research to identify target demographics, market trends, and competitive landscape., • Use insights to refine marketing strategies and identify opportunities for growth., • Event Management:, • Plan and manage events such as franchise expos and webinars that are designed to attract potential Franchise Members., • Coordinate with internal teams and external vendors to ensure successful execution., • Digital Marketing:, • Coordinate with internal digital team to oversee digital marketing campaigns to implement SEO, SEM, social media, and email marketing campaigns to grow lead generation., • Make updates to the websites directly in the Content Management System of the website. Collaborate with the internal digital team and external digital partner(s) to optimize campaigns, online presence, site performance and drive online traffic., • Public Relations:, • Work with internal stakeholders, the content team and external public relations firm to generate press releases and news coverage of AFB’s development sales efforts., • Brand Management:, • Maintain and enhance the AFB’s brand presence across all channels, ensuring consistency in messaging and visual identity., • Work closely with internal design and brand teams to create marketing collateral that resonates with our target audience., • Stakeholder Collaboration:, • Work closely with senior leadership, marketing teams, sales teams, and other departments to ensure alignment on franchise growth objectives., • Act as the marketing liaison for franchise development team providing insights and recommendations to the executive team., • Performance Analysis:, • Establish KPIs and closely track and analyze the performance of marketing campaigns., • Use data-driven insights to optimize strategies, improve lead quality, and increase conversion rates., • Vendor Management:, • Build and maintain relationships with our internal printing franchise and external vendors, including digital agencies, PR firms, and digital marketing partners., • Negotiate contracts and oversee vendor performance to ensure high-quality service delivery., • Marketing Plan and Budget Management:, • Develop Development marketing plan and manage the marketing budget for franchise development initiatives, ensuring cost-effective use of resources while maximizing ROI. Qualifications • Bachelor’s degree in marketing, business administration, communications, or a related field with 7+ years of experience in direct mail marketing., • Strong understanding of franchise business models and franchisee recruitment processes., • Excellent database creation and management skills., • Proficiency in CRM systems is very important., • Digital marketing experience and analytical skills important., • B2B experience important., • Basic creative design and video editing skills helpful., • Proficient in Microsoft Office. Competencies • Outstanding customer service skills., • Results-driven with a strong sense of ownership and accountability., • Ability to work independently and as part of a team in a fast-paced environment., • Self-motivated, positive team player with a creative flair., • Creative thinking and problem-solving abilities., • Strong attention to detail and commitment to quality., • Strong project management skills, with the ability to manage multiple campaigns simultaneously. Supervisory responsibilities • Coaches, mentors, and leads others to influence high performance., • Manage team including performance reviews, • Conduct team’s regular EOS meetings Work environment • Professional corporate and team-oriented environment, • Hybrid work schedule with at least 2 days each week in office Physical demands • Prolonged periods sitting at a desk and working on a computer, • Must be able to lift up to 15 pounds at times Pay range and compensation package Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.