Private Event Manager
hace 5 días
Armada
Job DescriptionDescription: The Private Event Manager leads all on-site private events across Blake’s Family of Companies ensuring exceptional guest experiences that reflect Blake’s hospitality, brand values, and farm-to-table atmosphere. This role oversees event sales, planning, staffing and execution for weddings, corporate groups, social celebrations, and assisting in seasonal activations, working closely with festival, retail, Funland, and farm operations. The manager is responsible for driving revenue through strategic upselling, polished communication, and seamless coordination between departments. Success in this role requires exceptional communication skills and flexibility to adapt to changing circumstances, client needs, and operational demands. This role balances guest experience, revenue growth, and banquet operations across a working farm environment. Requirements: Event Sales & Guest Experience • Serve as the main point of contact for all private event guests. From first inquiry through event day. Representing Blake’s signature hospitality., • Build custom proposals using Blake’s event packages, seasonal menus, orchard add-ons, and property experiences., • Conduct onsite tours of the event spaces, showcasing Blake’s property and offerings., • Create detailed event timelines, floor plans, BEOs, and setup sheets tailored to Blake’s multi-venue layout., • Coordinate with all departments and ensure they are aligned., • Manage setup needs including ceremony chairs in the orchard, floor plan set up, wagon load signage, décor, and host arrivals., • Oversee day-of execution—ceremony timing, vendor coordination, food and beverage service, guest flow, and transitions between event spaces., • Maximize per-guest revenue through upsells such as coffee bar enhancements, signature cocktails, orchard photo ops, wedding arches, flower wall, and seasonal experiences., • Build and update event packages including wedding offerings, holiday party menus, and property upgrades., • Support leadership in dynamic pricing shifts, minimums, menu engineering, and optimizing food & beverage margins., • Own Tripleseat workflows and templates for proposals, contracts, BEOs, and communication with cross-functional teams., • Develop and refine SOPs for event execution, guest communication, day-of roles, and interdepartmental processes., • Ensure all Blake’s brand standards are upheld—farm-forward hospitality, polished presentation, and guest-centered service., • Troubleshoot in real time, maintaining professionalism while solving operational challenges, guest and staff escalations across a working farm property., • Ensure compliance with insurance, legal, health and safety obligations, • Participate in identification and implementation of process improvement and cost savings measures, while ensuring high quality services (i.e. linen saving, labor saving, and f/b saving), • Partner with the marketing team for seasonal event promotions, cider cocktail photography, and content for social media and the website., • Support launches of new offerings (e.g., holiday cocktails, cider experiences, VIP events, wedding templates)., • Train, coach, and support event and kitchen staff and on service expectations and communication standards., • Work with leadership on staffing plans, scheduling needs, and cross-department coordination., • Full-time, exempt position with flexible scheduling required. Nights, weekends and holidays required based on event schedule., • Work occurs indoor and outdoor event spaces on a working farm property., • Preferred bachelor’s degree in hospitality, business studies/administration or a related discipline, • Minimum 2 years of experience in Event Coordinating or related management position, • Deep understanding of Blake’s culture, property layout, and multi-department operations, • Skilled in hospitality-driven communication and guest relationship management, • Highly organized with the ability to manage overlapping events and seasonal demands, • Creative thinker with strong sales instincts and upsell success, • Exceptional attention to detail, problem-solving, and leadership This job description in no way states or implies that these are the only duties to be performed. You will be expected to follow any other job-related instructions and to perform other job-related duties as requested by your supervisors. The Blake’s family of companies is an Equal Opportunity Employer.