Senior Marketing Manager - Educational Toys and Games
24 days ago
Providence
Job Description Overview Thames & Kosmos is seeking a passionate and strategic Senior Marketing Manager to lead the day-to-day execution and development of our marketing efforts across retail, e-commerce, and educational channels. This role is ideal for a marketing professional with strong experience in consumer product marketing and a desire to advance to a Director-level position. The Senior Marketing Manager will oversee and execute multi-channel campaigns, advertising initiatives, and team development while working closely with the CEO and Director of Sales to align marketing strategy with business goals. Primary ResponsibilitiesMarketing Strategy & Planning * Translate high-level business goals into actionable marketing strategies and campaigns. * Refine brand positioning and unify messaging across sub-brands. * Maintain a marketing calendar to coordinate campaigns effectively. * Monitor consumer, retailer, and rep feedback to inform campaign adjustments, future product development priorities, and brand positioning. * Serve as the primary liaison with the global marketing team to align strategy, improve communication workflows, and support international marketing initiatives * Set and monitor key performance indicators (KPIs) to evaluate performance. Retail & Channel Marketing * Support the sales team with tools and messaging to improve sell-in and sell-through. * Conduct store visits and market research to stay informed and up-to-date on current trends, white space opportunities, and challenges. * Assist with go-to-market plans for new products and product lines in new and existing channels. * Lead packaging and merchandising initiatives. * Collaborate on the development of POP displays and in-store signage. Advertising & Campaign Execution * Plan and execute paid advertising campaigns across digital, email, and traditional channels. * Coordinate with internal teams and external partners, and agencies to align and optimize campaigns. * Track performance data and adjust campaigns as needed. * Oversee the planning and performance of email marketing campaigns across key audiences (consumers, retailers, educators), coordinating execution with internal staff or external partners. * Plan and manage the production of marketing videos, including product trailers, how-to-play tutorials, and brand storytelling content, in collaboration with creative and product teams. Digital & Social Media Marketing * Oversee the creation and execution of the social media content calendar, ensuring alignment with product launches, brand messaging, and marketing campaigns across departments. * Provide strategic direction and final approval for social media messaging and content developed by supporting team members across games and e-commerce. * Champion community-building initiatives that connect consumers, educators, and fans with the brand through digital engagement and responsive communication. * Work with the Digital Commerce Manager on webstore and Amazon strategy. * Support influencer partnerships and community engagement. Public Relations & Events * Serve as liaison to PR agencies and media partners. * Help plan and execute trade shows and events (some travel required) * Serve as a main point of contact for written and live interviews. * Curate and oversee submissions for toy awards, product tests, and gift guides. Team Leadership & Collaboration * Manage and mentor team members. * Foster collaboration with Creative, Product Development, and Sales. * Assess team needs and recommend hiring or contractor support as needed. Qualifications * 5–8 years of experience in consumer product marketing. * Strong understanding of multi-channel marketing strategies. * Experience running paid ad campaigns across digital platforms. * Demonstrated ability to manage projects from concept to execution. * Comfortable managing junior staff and collaborating with departments. Key Skills and Leadership Qualities * Self-starter mindset with the ability to take initiative and move projects forward independently * Comfortable leading a team and motivating others * Able to build credibility quickly with veteran leadership and cross-functional teams * Strong collaboration skills in cross-functional environments (product, sales, creative) * Excellent verbal and written communication skills. Comfortable speaking in front of large groups and on camera. * Empathetic leadership style that fosters trust, openness, empowerment, and team engagement * Adaptable and comfortable navigating changing priorities or market dynamics * Strong problem-solving skills and a solutions-oriented mindset * Ability to balance short-term execution with long-term strategic thinking * Curiosity and eagerness to learn about marketing trends, tools, and consumer behavior * Creative energy to bring fresh thinking to brand storytelling and campaigns * Highly organized and detail-oriented with strong project management skills * Ability to manage multiple priorities and deadlines without sacrificing quality * Experience with CRM software, PowerPoint (or similar), and Adobe Creative Suite Compensation * This position is full-time. * Salary commensurate with experience. * Full company-paid medical, dental, and vision insurance options * Generous vacation and sick day policy * Health and wellness stipend * 401K after one year of employment * Plus additional benefits Application To apply, please submit the following: * Resume * Cover letter * References About Thames & Kosmos Thames & Kosmos (T&K) is a publisher of products that inspire kids and families to think deeper, play longer, and figure stuff out! T&K makes science toys and kits that teach through fun, hands-on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open-ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades, including TIME’s Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association’s Toy of the Year Awards, among many others. T&K is headquartered in Providence, RI, and is the North American subsidiary of Franckh-Kosmos Verlags-GmbH & Co. KG.