Director/a de marketing
7 hours ago
Murcia
ppAt NaviLens, we are redefining accessibility through cutting-edge technology that empowers millions of people with visual impairments. Our unique code system is deployed across public transport networks, cultural institutions, consumer products, and smart cities in more than 40 countries. We are a mission-driven company with global momentum and a bold vision for inclusive innovation. /p h3PURPOSE OF THE ROLE /h3 pTo lead and scale the global marketing function at NaviLens, with a focus on strategic positioning, full-funnel demand generation, and brand leadership across accessibility, smart mobility, and inclusive innovation. This role is responsible for architecting and executing marketing strategies that drive adoption, elevate visibility, and accelerate revenue through data-driven automation and AI-powered tools. /p h3KEY RESPONSIBILITIES /h3 h3Strategic Marketing Leadership /h3 pDesign and implement the global marketing strategy aligned with NaviLens’ commercial, social impact, and technology objectives. /p pTranslate company vision into integrated marketing programs across owned, earned, and paid channels. /p pChampion the brand identity and ensure consistent messaging across internal and external communications. /p h3Growth Demand Generation /h3 pDevelop segmentation, targeting, and personalized marketing flows across verticals (e.g., transport, consumer goods, public sector). /p pDrive multi-channel campaigns to generate qualified leads for both direct and partner sales funnels. /p pEstablish attribution models and campaign tracking for ROI optimization. /p h3Marketing Automation AI Integration /h3 pLead the selection, implementation, and optimization of martech tools for automation, CRM integration, and AI-enabled content personalization. /p pOversee the creation and optimization of lead nurturing workflows using marketing automation platforms and AI-powered content generation and writing tools. /p pPartner with tech/data teams to leverage AI/ML models for funnel analysis, audience segmentation, and predictive insights. /p h3Content Product Marketing /h3 pOversee creation of thought leadership assets, case studies, product videos, and accessibility storytelling across media. /p pCollaborate with Product and Deployment teams to translate technical features into user‑centric benefits for diverse audiences. /p pEnable Sales and Partners with tailored value propositions, pitch decks, and market‑specific messaging. /p h3Campaign Management Events /h3 pPlan and execute high-impact marketing campaigns, including digital ads, webinars, tradeshows, and co‑branded activations. /p pLead strategic event presence (e.g., accessibility forums, tech summits) to elevate NaviLens’ voice and forge relationships. /p h3Partner Ecosystem Marketing /h3 pCoordinate with the Partner Development Manager and Sales teams to launch co‑marketing programs and partner enablement assets. /p pDevelop co‑branding frameworks, joint press releases, and campaign kits tailored to partner tiers and regions. /p h3Team Cross‑Functional Collaboration /h3 pCollaborate cross‑functionally with Sales, Product, Deployment, and Legal to ensure marketing supports full customer lifecycle. /p pManage external marketing agencies, freelancers, and media partners to scale execution. /p h3REQUIREMENT /h3 ul libEducation: /b /li liBachelor’s or Master’s degree in Marketing, Communications, Business, or a related field /li libExperience: /b /li li5+ years of progressive experience in B2B/B2G marketing, ideally within tech, mobility, accessibility, or SaaS /li liProven ability to manage marketing funnel performance across top, middle, and bottom stages, using analytics to improve conversion rates at each stage. /li liProven experience with funnel automation, CRM integration, and AI tools (e.g., HubSpot, Salesforce, Marketo, ChatGPT, Jasper) /li liDemonstrated experience overseeing marketing budgets of €100,000+ annually for funnel development, automation technology, and campaign execution. /li liDemonstrated success in leading strategic campaigns, managing budgets, and scaling programs internationally /li liComfortable operating across multilingual and multicultural environments /li libSkills: /b /li liStrategic thinker with analytical rigor and creative flair /li liExcellent communication, copywriting, and storytelling abilities /li liHigh proficiency in digital marketing, lead gen, and performance tracking /li liBilingual in Spanish and English required; additional languages are an asset /li /ul h3BONUS ATTRIBUTES /h3 ul liPassion for inclusive design, accessibility, and social impact /li liUnderstanding of assistive technology and public procurement cycles /li liExperience in high-growth or start‑up environments /li liFamiliarity with regulatory frameworks around data privacy and digital accessibility /li /ul h3WHAT WE OFFER: /h3 ul liA purpose-driven mission with measurable social impact /li liCompetitive salary and performance-based incentives /li liA flexible work environment /li liOpportunities for global exposure and innovation /li liA collaborative team passionate about changing lives with technology /li /ul /p #J-18808-Ljbffr