¿Eres empresa? Contrata head of media candidatos en Manchester
Job Title: Marketing Manager Company: Starlight Tutorial Organisation Ltd Location: Regus, St James Tower, 7 Charlotte Street, Manchester, England, M1 4DZ Hours: Full-time, Monday to Friday, 10:00 AM – 6:00 PM Salary: £36,000 – £41,000 per annum (depending on experience) Contract: Permanent About Us: Starlight Tutorial Organisation Ltd is a dynamic and growing educational provider specialising in tailored academic support and language programmes. As a recently licensed Educational Tour Operator (ETO) for International House Manchester, we serve a diverse international student body, offering high-quality courses and personalised services to meet varied learner needs. Role Overview: We are seeking a proactive and skilled Marketing Manager to lead our marketing efforts, helping us expand our reach among international students and education partners. This role involves developing and implementing marketing strategies that resonate with diverse target audiences, driving awareness of our academic programmes and new services. Key Responsibilities: - As part of the role aligned with Advertising and Marketing Associate Professionals, you will: - Collaborate with senior management to identify marketing objectives and target audiences, focusing on international students and educational partners. - Conduct and analyse market research to understand student preferences, competitor activity, and emerging trends in the education sector. - Use research insights to recommend adjustments to our marketing mix, including course offerings, pricing, promotion channels, and branding. - Develop and execute digital marketing strategies, including social media campaigns, content marketing, and email outreach, to boost enrolment and engagement. - Coordinate with external advertising teams or agencies, briefing them on our goals, monitoring campaign progress, and suggesting improvements as needed. Skills: - Experience in digital marketing, market research, or advertising, ideally within education or international services. - Strong analytical skills to interpret data and translate insights into actionable marketing strategies. - Excellent communication skills for liaising with internal teams, external partners, and diverse student communities. - Ability to manage multiple projects and deadlines independently. - Familiarity with social media platforms, SEO, email marketing tools, and analytics software is preferred. Why Join Us? At Starlight Tutorial Organisation Ltd, you will be part of an innovative team dedicated to delivering impactful education solutions to a global student audience. We offer a collaborative work environment, opportunities for professional growth, and the chance to contribute to the success of international learners.
Job Overview As a Marketing Executive, you will play a vital role in promoting the company’s educational services and study tour programmes to Chinese-speaking audiences. Fluency in Mandarin is essential, as you will be responsible for developing and implementing digital marketing campaigns, managing social media channels, and producing engaging content in both English and Chinese. You will also collaborate with influencers and partner institutions to drive brand visibility. Your work will directly contribute to student recruitment, event success, and the company’s continued expansion in both the UK and China markets. Key Responsibilities - Identify, contact, and establish partnerships with local collaborators in the UK. - Create promotional materials including brochures, social media posts, and event posters. - Promote the company’s brand to UK partners through marketing materials and digital channels to attract more collaboration opportunities. - Design and implement multi-channel marketing campaigns to promote UK-based study tours, summer camps, and international student services. - Collaborate with the sales and other internal teams to transform services such as study tours and art training into clear and engaging digital content. - Produce and manage promotional content on platforms such as LinkedIn, Xiaohongshu, TikTok, and Instagram, focusing on enhancing brand awareness and lead generation. - Monitor and analyze marketing data, ad performance, and user behavior to optimize campaigns, reduce acquisition costs, and increase conversion rates. Who We’re Looking For (Qualifications, Experience, and Skills) Qualifications & Experience: - A bachelor’s degree in Marketing, Communications, Media, or a related field. - At least 2 years experience in digital content creation, campaign planning, and marketing analytics. - Previous exposure to the UK and Chinese education systems, or international student marketing, is desirable. - Familiarity with the UK student onboarding, and summer programme logistics is a plus. Skills: - Bilingual fluency in Mandarin and English is essential. - Proficiency in design and content tools such as Adobe Photoshop (PS), Premiere (PR), InDesign, Xmind, and Microsoft Office. - Creative and detail-oriented, with strong storytelling and audience-targeting skills. - Excellent communication, collaboration, and time-management abilities. - Culturally sensitive and experienced in engaging both Chinese and UK audiences.
As a Digital Marketing Specialist, you will be instrumental in driving our online marketing strategies and enhancing brand visibility. Reporting to the Director, your core skills in marketing and communication will be essential in executing campaigns across various platforms. You will leverage your skills in Google Ads, SEO, and social media management to optimise our digital presence. Join us to make a significant impact in a fast-evolving digital landscape. Key Responsibilities: - Develop and execute digital marketing campaigns across platforms, including Google Ads, Facebook, Instagram, LinkedIn. - Manage SEO/SEM strategies to improve search engine rankings and website performance. - Analyze performance data and prepare weekly/monthly reports using tools like Google Analytics and Meta Ads Manager. - Create and manage content calendars for email marketing, blogs, and social media. - Optimise marketing automation and lead-nurturing processes through email, content, and social channels. - Stay updated with the latest digital marketing trends and best practices. Qualifications - Strong marketing and communication skills. - Proficiency in Google Ads and SEO strategies. - Excellent analytical and copywriting abilities. - Fluent in English, with strong IT skills. - Minimum Bachelor's degree needed. Job Types: Full-time, Permanent Pay: £32,000.00-£34,000.00 per year Additional pay: - Bonus scheme - Performance bonus - Yearly bonus Schedule: - Day shift - Monday to Friday Education: Bachelor's (preferred) Experience: SEO: 2 years (preferred)