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Job Description Position: Marketing and Sales Executive SOC Code: 3554 Salary: £41,700 – £43,000 per annum Work Address: 55B Merthyr Road, Whitchurch, Cardiff, CF14 1DD Role Overview Whitchurch Nails is seeking to appoint a Marketing and Sales Executive to support the next stage of the business’s growth and professionalisation. Having successfully expanded from a single-person operation into a salon employing six skilled nail technicians, the business now requires dedicated commercial expertise to strengthen its market position, increase customer acquisition, and improve long-term revenue sustainability. This role is essential to transitioning the business from an owner-led, operationally focused model into a more structured and scalable enterprise. The Marketing and Sales Executive will take responsibility for developing and implementing effective marketing strategies, improving brand visibility, driving sales performance, and supporting the future launch of the company’s website and online booking systems. Key Responsibilities Marketing Strategy and Brand Development • Design and implement a structured marketing strategy aligned with the salon’s short- and long-term growth objectives, • Strengthen brand identity and positioning to establish Whitchurch Nails as a leading local salon, • Ensure consistent and professional messaging across all customer-facing platforms Digital and Social Media Marketing • Manage and optimise the salon’s social media presence, particularly Facebook and Instagram, • Plan and maintain content calendars showcasing services, nail designs, promotions, and updates, • Create and run targeted promotional campaigns to drive engagement and bookings, • Monitor and analyse social media engagement, enquiry levels, and booking trends, • Identify and implement opportunities for paid promotions, collaborations, and local digital advertising Sales Growth and Customer Acquisition • Develop and implement initiatives to increase new customer bookings and overall sales performance, • Improve conversion rates from enquiries to confirmed bookings, • Design and manage seasonal promotions, loyalty schemes, referral incentives, and targeted offers, • Increase average customer spend and encourage repeat business Website Development and Online Presence • Support the planning and coordination of the company’s first official website, • Liaise with external service providers where required, • Prepare and structure service descriptions, pricing information, and promotional content, • Assist with the integration of online booking functionality and future digital tools Market Analysis and Competitor Monitoring • Monitor local competitors, pricing models, service offerings, and marketing activity, • Track emerging trends and customer preferences within the Whitchurch and wider Cardiff area, • Use market insights to inform pricing strategy, service development, and marketing decisions Customer Relationship Management • Support the introduction of basic CRM practices to record customer preferences, booking history, and feedback, • Use customer data to improve retention, personalised marketing, and service quality Sales Performance Tracking and Reporting • Track the effectiveness of marketing campaigns and sales initiatives, • Prepare regular performance summaries and reports, • Provide structured recommendations to the business owner to support informed commercial decision-making Support for Business Growth and Structure • Provide commercial input into future expansion planning and service development, • Support staffing and organisational planning as the business grows, • Work closely with the business owner and future salon manager to improve operational efficiency Key Performance Indicators (KPIs) • Growth in monthly and quarterly booking volumes, • Increase in new customer acquisition, • Improved customer retention and repeat booking rates, • Measurable engagement growth across social media platforms, • Successful preparation and launch of the company website, • Clear and demonstrable return on marketing investment Skills and Experience Required • Proven experience in a marketing, sales, or business development role, • Strong understanding of digital marketing and social media platforms, • Ability to work independently in a small business environment, • Commercial awareness and a results-driven mindset, • Strong communication, planning, and organisational skills, • Experience supporting the growth of a small or owner-led business is highly desirable Benefits • 28 days annual leave (inclusive of statutory entitlement) and company pension, • Opportunity to play a key role in the strategic growth of an expanding local business, • Long-term career development within a growing beauty enterprise

Brand Ambassador – Customer Service & Field Sales (Immediate Start – No Experience Needed) Location: Cardiff City Centre Office (Face-to-Face, Residential & Event Campaigns) Employment Type: Self-Employed / Full-Time (Minimum 4 Days per Week) Pay: Commission-Only | Average £450–£550 per week | Uncapped Earnings About K2 Direct LTD K2 Direct LTD is a growing direct marketing company based in central Cardiff, representing well-known brands such as HelloFresh across residential, business-to-business, and event-based campaigns. Our goal is simple: help clients expand their customer base while developing the next generation of confident, high-performing sales professionals. About the Role As a Sales Representative, you’ll engage with customers face-to-face and introduce them to exciting offers on behalf of our clients. You’ll receive full product and sales training, plus daily coaching to help you build confidence, sharpen communication, and develop strong closing skills. No sales experience is required. Day-to-Day Responsibilities • Represent partner brands (e.g., HelloFresh) at residential and event locations, • Approach potential customers in person and promote current offers, • Provide outstanding customer service and build rapport, • Achieve daily and weekly sales goals using proven systems, • Work independently and as part of a supportive, motivated team What We Offer • Uncapped commission – typical earnings £450–£550/week (performance-based) • Fast progression opportunities into leadership & management roles • Full training & mentorship from experienced team leaders • Supportive team culture – social events, incentives & international trips • Central office – easy access to Cardiff Central Station What We’re Looking For • Confident communicator with a positive, professional attitude, • Self-driven, reliable, and keen to learn, • Enjoys interacting with people and working in a fast-paced environment, • Available at least 4 full days per week (Monday–Saturday) Why This Role Suits People in Cardiff If you’re based in Cardiff and looking for a people-focused, high-energy role with real earning potential, this opportunity is ideal. The Cardiff office is just a short commute away (approx. 15–35 mins by train), making it a great choice for motivated individuals who want to grow their skills and progress quickly in a professional sales environment — without needing previous experience. Whether you’re starting out, changing direction, or hungry to develop financially and personally, this role gives you a clear path to career success. Ready to take the next step? Apply now to join K2 Direct LTD — interviews available immediately for successful candidates through ZOOM.